Blog

05
Sep 2017

Red Letter Restructures Ownership and Management

EFFECTIVE SEPTEMBER 5, 2017 Red Letter Communications, the full-service marketing communications agency based in Cape Girardeau, Missouri, has completed a significant ownership and management reorganization...

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30
Mar 2017

Must Have “I” for Quality – Krista Keesee, Quality and Compliance Director

I ran into a college art professor friend of mine at 6:58 one evening outside of FedEx. 7:00 was closing time. I was rushing to..

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01
Mar 2017

Simple Tips to Make Your Meetings More Productive – Amanda Shreve, Account Director

As an Account Director, I’m in and out of meetings all day and it’s sometimes hard to keep up. To ensure meetings are productive, I..

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19
Jan 2017

Case Study: Launching a Specialized Product in a B2B Marketing Environment

Launching new products is never simple. If you’re a business-to-business company, this is especially true. There are several unique factors to consider and no instruction..

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24
Oct 2016

One-page Websites: Considerations from The Front Lines – Allen Frye, Director of Technology

One-pagers have been all the rage for a while now. They have become their own subcategory of website and have brought a “Flash-like” level of..

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02
Aug 2016

Why Red Letter Uses a DSP – Clay Schermann, Sr. Digital Producer

At Red Letter, we want our ad campaigns to be as efficient as possible. That’s why we decided to turn to a demand-side platform (DSP)..

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15
Jun 2016

Finding Solutions Through Design Automation – Kim Paul, Production Director

In a traditional office environment, the key to successful business is to meet the demands of increased workflow by working more, working faster and working..

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24
Mar 2016

Media: When is it Time to Hire a Professional? – Samantha Berens, Director of Media Strategy + Planning

For many small and mid-size businesses, managing your own media placements seems like an easy way to save some money. After all, you have eagerly..

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26
Feb 2016

Importance of Mobile Behavior in Digital Content Development – Jon Fox, Director of Digital Services

Let’s face it, mobile advertising, mobile devices and mobile content are all part of a lifestyle that most of us live and breathe each day...

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19
Jan 2016

How Creativity Is Like Cheese – Michael Baxter, Sr. Copywriter

Everyone loves cheese. And they should – it’s delicious. It’s a magical food that comes in many colors, shapes and viscosities. It even has its..

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