Mar 2016

Media: When is it Time to Hire a Professional? – Samantha Berens, Director of Media Strategy + Planning

For many small and mid-size businesses, managing your own media placements seems like an easy way to save some money. After all, you have eagerly..

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Feb 2016

Importance of Mobile Behavior in Digital Content Development – Jon Fox, Director of Digital Services

Let’s face it, mobile advertising, mobile devices and mobile content are all part of a lifestyle that most of us live and breathe each day...

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Jan 2016

How Creativity Is Like Cheese

Everyone loves cheese. And they should – it’s delicious. It’s a magical food that comes in many colors, shapes and viscosities. It even has its..

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Dec 2015

Using Personas by Clay Schermann

Red Letter was asked to assist in the planning and placement of media by Southeast Missouri State University. Our team went to work to develop..

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Dec 2015

The 7 Keys to Great Client/Agency Relationships by Amanda Shreve, Account Manager

At Red Letter, our mission is to be the client’s most valuable partner – to wake up every day and passionately contribute to our client’s..

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Nov 2015

Analytics…Give Those Numbers What They Need. by Clay Schermann, Sr. Digital Producer

“It is a capital mistake to theorize before one has data.” – Arthur Conan Doyle, Sherlock Holmes Acting on intuition in the digital space is..

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