Design + Develop
Red Letter took special care in rebranding the Biovante product catalog. Before, each Biovante product had its own logo, color palette and style. This was counter-intuitive to how Biovante wanted its products sold: multiple products sold together as a program. Red Letter identified the primary product groups and re-designed each product to better emphasize this program strategy. This also helped website navigation and information architecture, giving the site a logical product hierarchy and helping customers find what they are looking for more quickly.
To assist the sales team, Red Letter re-designed Biovante.com to be a conversion funnel. It continued to offer product information, but also gave a user path for new customers to determine if Biovante is right for them. A quick assessment gave these customers an opportunity to see how Biovante can save them money. It’s an approach that has yielded more qualified leads for the sales staff.