Federal Premium Ammunition® – It Matters

We Know Video

Whether it’s explaining advanced technology, bringing info graphics to life, telling a brand’s story or creating virtual worlds, Red Letter’s team can add depth and interest to videos, commercials and more.

In 2016 Red Letter produced and delivered a brand spot for Federal Premium Ammunition®, meant to connect the product to the people that use it. Our creative team shot a majority of the spot using an actual 8mm film camera and blended in 4K video for effect on certain shots.

Red Letter connected the heritage of the Federal brand with the modern technology that goes into making their ammunition – some of the finest in production. The result was an authentic, powerful message to shooting enthusiasts.

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