STIHL – Built in America

Background

The STIHL brand reflects a culture that transcends generations. People who use STIHL share our company’s beliefs – a belief in unwavering quality, a belief in the value of technical service, and a belief that the equipment should be as dependable as the people who use it. STIHL Strong is more than a motto; it’s a way of life.

By focusing on the people who build it, this campaign combined humanity and technology to redefine STIHL, Inc.

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