STIHL Dealer Days

Background

STIHL Inc. is the manufacturer of the number one selling brand of gasoline-powered handheld outdoor power equipment in America. By coordinating its marketing and advertising assets across the full spectrum of communication outlets nationwide, STIHL has used STIHL Dealer Days to show its continued support for its network of independent servicing dealers across the country. The coordinated promotional campaign includes a blend of multimedia across traditional and new media platforms.

In addition to national network cable television spots, full-color, national newspaper ads, regional retail television, newsprint and radio, and in-store marketing, the campaign includes online banner ads, dealer microsite messaging, STIHLusa.com messaging, email marketing blasts, mobile marketing with implementation of QR codes for POP, and social media. Key messages of the national promotion highlight independent dealer services and feature value-priced products.

Results

“Our success depends on the success of our independent servicing dealers, and STIHL Dealer Days is another way to celebrate our dedicated dealers and their importance to the STIHL brand and our customers,” said Peter Burton, vice president of sales and marketing for STIHL Inc.

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