Since 1981, Red Letter has provided results-driven marketing communications to a wide array of impressive clients. By combining strategic creative concepts with high-quality production, we not only exceed immediate goals, but also help strengthen a brand over time.
With a talented staff of over 50 marketing professionals, we combine responsive service with a proactive approach to tactical solutions. From initial research to final delivery, our account service, media, production, and creative teams all work together to ensure that the communication reflects the goals of the client.
Our current list of national and regional clients includes market leaders in consumer and commercial goods. From high-end household items, to groundbreaking industrial inventions, Red Letter effectively markets products in both consumer and business-to-business arenas.
Strategy is the most important component of any marketing plan; it is, in effect, the roadmap. When we begin working with a client, we gather background information which allows us to understand the company and its context. The strategy is then developed and conveyed through two channels, messaging (or “content”) and media (or “conduit”). By combining strong communication with tactical delivery, the strategy is brought to life.
Marketing Communications is where the rubber meets the road; it’s where the strategy takes shape and becomes the right message delivered in the most effective way. From business to consumer, business to business and even internal communications, Red Letter knows how to translate a client’s strategy into messaging and how to deliver that message to the right audience the right way.
Media choices are more plentiful and fragmented than ever. As a result, media planning and placement can be more confusing than ever. As a full-service firm, Red Letter has experience handling national campaigns as well as highly targeted regional campaigns using the media which are most efficient and effective to deliver the message to potential customers.
From the initial identity development to the final delivery of marketing materials, our creative team bases all executions on the client’s strategy and specific marketing goals. Whether it’s cutting-edge web content, product branding, corporate materials, or a vast array of other internal and external communications, all materials are designed to ultimately get the customers’ attention and encourage them to take action.
Red Letter produces rich interactive materials for a variety of applications. Our writers and designers create compelling content and work closely with our development partners to ensure optimal functionality and delivery. And our analytical approach and strategies provide measurable results. In addition, Red Letter is the exclusive provider of the PowerChord System – an interactive solution that provides online brand and retail management for companies that use an independent sales force.
From national television campaigns to interactive online video content, our creative team can create distinct and memorable video content. Regardless of the size and scope of the project, our on-staff producers will assemble the best and most efficient group of professionals for each project, ensuring our clients receive the highest quality, most effective product.
