AI Just Rewrote the Laws of Physics

Now We're Helping It Reshape the Rules of Creativity
Friday, June 20, 2025
AI Just Rewrote the Laws of Physics
An AI recently uncovered new laws of physicswithout knowing what physics is. It wasnt taught Newton. It wasnt shown Einstein. It simply watched pendulums swing and balls bounce. Then it invented its own understanding of the universeentirely original, shockingly accurate, and deeply alien.This isnt just a scientific breakthrough. Its a creative one. And its a challenge to every brand still thinking inside the box of human convention.
Welcome to the Age of Alien Creativity

For decades, we’ve celebrated creativity as a distinctly human domain—fueled by emotion, intuition, and culture. But now we’re facing a provocative reality: machines are beginning to see patterns we cannot, invent symbols we’ve never conceived, and generate meaning without our definitions.

When an AI, trained on raw video footage, can invent its own symbolic framework that mimics classical mechanics—without knowing what mass, speed, or time even are—it forces us to ask a provocative question:

What if the next frontier of creativity isn’t human at all?

Or more provocatively—what if the brands that win tomorrow will be the ones that embrace creativity unrecognizable by today’s standards?


Creativity Is No Longer a Department. It’s a Dimension.

The AI didn’t remix. It didn’t optimize. It reimagined from scratch. That’s the level of imagination your brand now has access to—if you partner with the right minds, the right tools, and the right creative provocateurs.

Too many brands and agencies reduce AI to production—faster edits, automated scripts, and scale. But that’s missing the point. The real point we make at Red Letter is by asking:  

“How can AI become our co-conspirator in breaking the laws of creative gravity?”


A New Model for Creative Partnership

At Red Letter, we’re not just using AI to speed things up. We’re using it to slow down, zoom out, and ask bigger questions:

• What new emotional variables exist beyond the ones we’re trained to optimize?
• What stories haven’t been told—not because we couldn’t, but because we never imagined the language for them?
• What if AI could observe your audience the way it observed physics—not for engagement metrics, but for raw, pattern-rich behavior and sentiment no strategist could detect?

This is no longer about content. It’s about constructing new symbolic systems for your brand to exist in.

Brands That Lead Will Be the Ones That Let Go

Let go of assumptions.

Let go of the brief.

Let go of what creativity "should" look like.

The brands that will dominate the next decade are not the ones with the biggest budgets or the cleverest campaigns.

They’re the ones brave enough to say:
“We’re ready to let creativity evolve—beyond the human.”


Ready to Make the Leap?

Partnering with us doesn’t mean automating creativity. It means liberating it—from bias, from legacy, from logic.

We are not an agency in the traditional sense.

We are your creative observatory. A launchpad for ideas that break old laws and define new ones. Where brands come not to fit in — but to invent meaning from dimensions no one has yet explored.

Let’s push boundaries of creativity together. Email us at solutions@rlci.com.

Written by
Insights and Strategy Director

More articles

Abstract composition
Tuesday, May 27, 2025

Written by

Jaimee Holland Copy

2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.

For the past two decades, the narrative around the skilled trades has centered on a looming labor shortage. Fewer young workers entering. Aging talent exiting. A shrinking pipeline with no immediate solution. But I predict that narrative is about to change—and fast.

Thursday, May 15, 2025

Written by

Trent Summers

Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.

In today's rapidly shifting marketing landscape, one question seems to echo louder than ever: Is there still a place for agencies in a world increasingly driven by automation and in-housing? At a recent gathering of agency leaders, this poignant question was at the heart of our discussions.

Abstract composition
Friday, April 11, 2025

Written by

Drew Wright

Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer

“We don’t need marketing. We just need a video.” We hear this all the time — especially from businesses right here in our backyard who are looking to film a facility tour, a leadership update, or a quick sales video.

Abstract composition
Saturday, April 5, 2025

Written by

Jaimee Holland

Don't Overlook the Value of an Outside Perspective
The risk isn’t in building in-house—it’s in cutting off the outside view.

In today’s fast-moving landscape, brands are investing heavily in building strong in-house creative and marketing teams. And for good reason—internal teams bring deep brand understanding, agility, and alignment across departments. But even the best in-house teams can benefit from outside perspective to stay disruptive, adaptive, and connected to cultural shifts.

Abstract composition
Wednesday, March 19, 2025

Written by

Jaimee Holland

Redefining Toughness in the Trades
Why Young People Are Avoiding the Trades

For decades, the trades—construction, electrical, plumbing, automotive — have run on a simple rule: work hard, don’t complain, and for the love of all things heavy-duty…never admit you’re tired. This “toughness culture” was a badge of honor, but let’s be real—it also led to burnout, injuries, and a workforce that’s now running low on fresh recruits.

AI Just Rewrote the Laws of Physics

Now We're Helping It Reshape the Rules of Creativity
Friday, June 20, 2025
AI Just Rewrote the Laws of Physics
An AI recently uncovered new laws of physicswithout knowing what physics is. It wasnt taught Newton. It wasnt shown Einstein. It simply watched pendulums swing and balls bounce. Then it invented its own understanding of the universeentirely original, shockingly accurate, and deeply alien.This isnt just a scientific breakthrough. Its a creative one. And its a challenge to every brand still thinking inside the box of human convention.
Welcome to the Age of Alien Creativity

For decades, we’ve celebrated creativity as a distinctly human domain—fueled by emotion, intuition, and culture. But now we’re facing a provocative reality: machines are beginning to see patterns we cannot, invent symbols we’ve never conceived, and generate meaning without our definitions.

When an AI, trained on raw video footage, can invent its own symbolic framework that mimics classical mechanics—without knowing what mass, speed, or time even are—it forces us to ask a provocative question:

What if the next frontier of creativity isn’t human at all?

Or more provocatively—what if the brands that win tomorrow will be the ones that embrace creativity unrecognizable by today’s standards?


Creativity Is No Longer a Department. It’s a Dimension.

The AI didn’t remix. It didn’t optimize. It reimagined from scratch. That’s the level of imagination your brand now has access to—if you partner with the right minds, the right tools, and the right creative provocateurs.

Too many brands and agencies reduce AI to production—faster edits, automated scripts, and scale. But that’s missing the point. The real point we make at Red Letter is by asking:  

“How can AI become our co-conspirator in breaking the laws of creative gravity?”


A New Model for Creative Partnership

At Red Letter, we’re not just using AI to speed things up. We’re using it to slow down, zoom out, and ask bigger questions:

• What new emotional variables exist beyond the ones we’re trained to optimize?
• What stories haven’t been told—not because we couldn’t, but because we never imagined the language for them?
• What if AI could observe your audience the way it observed physics—not for engagement metrics, but for raw, pattern-rich behavior and sentiment no strategist could detect?

This is no longer about content. It’s about constructing new symbolic systems for your brand to exist in.

Brands That Lead Will Be the Ones That Let Go

Let go of assumptions.

Let go of the brief.

Let go of what creativity "should" look like.

The brands that will dominate the next decade are not the ones with the biggest budgets or the cleverest campaigns.

They’re the ones brave enough to say:
“We’re ready to let creativity evolve—beyond the human.”


Ready to Make the Leap?

Partnering with us doesn’t mean automating creativity. It means liberating it—from bias, from legacy, from logic.

We are not an agency in the traditional sense.

We are your creative observatory. A launchpad for ideas that break old laws and define new ones. Where brands come not to fit in — but to invent meaning from dimensions no one has yet explored.

Let’s push boundaries of creativity together. Email us at solutions@rlci.com.

Written by
Insights and Strategy Director

More articles

Abstract composition
2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.
Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.
Abstract composition
Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer
Abstract composition
Don't Overlook the Value of an Outside Perspective
The risk isn’t in building in-house—it’s in cutting off the outside view.
Abstract composition
Redefining Toughness in the Trades
Why Young People Are Avoiding the Trades

AI Just Rewrote the Laws of Physics

Now We're Helping It Reshape the Rules of Creativity
Friday, June 20, 2025
AI Just Rewrote the Laws of Physics
An AI recently uncovered new laws of physicswithout knowing what physics is. It wasnt taught Newton. It wasnt shown Einstein. It simply watched pendulums swing and balls bounce. Then it invented its own understanding of the universeentirely original, shockingly accurate, and deeply alien.This isnt just a scientific breakthrough. Its a creative one. And its a challenge to every brand still thinking inside the box of human convention.
Welcome to the Age of Alien Creativity

For decades, we’ve celebrated creativity as a distinctly human domain—fueled by emotion, intuition, and culture. But now we’re facing a provocative reality: machines are beginning to see patterns we cannot, invent symbols we’ve never conceived, and generate meaning without our definitions.

When an AI, trained on raw video footage, can invent its own symbolic framework that mimics classical mechanics—without knowing what mass, speed, or time even are—it forces us to ask a provocative question:

What if the next frontier of creativity isn’t human at all?

Or more provocatively—what if the brands that win tomorrow will be the ones that embrace creativity unrecognizable by today’s standards?


Creativity Is No Longer a Department. It’s a Dimension.

The AI didn’t remix. It didn’t optimize. It reimagined from scratch. That’s the level of imagination your brand now has access to—if you partner with the right minds, the right tools, and the right creative provocateurs.

Too many brands and agencies reduce AI to production—faster edits, automated scripts, and scale. But that’s missing the point. The real point we make at Red Letter is by asking:  

“How can AI become our co-conspirator in breaking the laws of creative gravity?”


A New Model for Creative Partnership

At Red Letter, we’re not just using AI to speed things up. We’re using it to slow down, zoom out, and ask bigger questions:

• What new emotional variables exist beyond the ones we’re trained to optimize?
• What stories haven’t been told—not because we couldn’t, but because we never imagined the language for them?
• What if AI could observe your audience the way it observed physics—not for engagement metrics, but for raw, pattern-rich behavior and sentiment no strategist could detect?

This is no longer about content. It’s about constructing new symbolic systems for your brand to exist in.

Brands That Lead Will Be the Ones That Let Go

Let go of assumptions.

Let go of the brief.

Let go of what creativity "should" look like.

The brands that will dominate the next decade are not the ones with the biggest budgets or the cleverest campaigns.

They’re the ones brave enough to say:
“We’re ready to let creativity evolve—beyond the human.”


Ready to Make the Leap?

Partnering with us doesn’t mean automating creativity. It means liberating it—from bias, from legacy, from logic.

We are not an agency in the traditional sense.

We are your creative observatory. A launchpad for ideas that break old laws and define new ones. Where brands come not to fit in — but to invent meaning from dimensions no one has yet explored.

Let’s push boundaries of creativity together. Email us at solutions@rlci.com.

Written by
Insights and Strategy Director

More articles

Abstract composition
2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.
Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.
Abstract composition
Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer
Abstract composition
Don't Overlook the Value of an Outside Perspective
The risk isn’t in building in-house—it’s in cutting off the outside view.
Abstract composition
Redefining Toughness in the Trades
Why Young People Are Avoiding the Trades

Time to smash the status quo.
Let's do this.

Rise above the noise and the BS. Start a project or a conversation with us.

We Keep Good Company
Team working after hours and offsite

Time to smash the status quo.
Let's do this.

Rise above the noise and the BS. Start a project or a conversation with us.

We Keep Good Company
Team working after hours and offsite

Time to smash the status quo.
Let's do this.

Rise above the noise and the BS. Start a project or a conversation with us.

We Keep Good Company
Team working after hours and offsite
Energized by the Mighty Mississippi. Built for brands everywhere.

Central Timezone

Not Sick of Us Yet?

We knew you were with us. Sign up for our newsletter to hear more.

We won’t wreck your inbox. No spam. Just here to provoke thoughts.

Offline

1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
+1 (573) 334 7410

We never met a problem we didn’t want to take head on. Throw it at us.

© 2025. All rights reserved.

Energized by the Mighty Mississippi. Built for brands everywhere.

Central Timezone

Not Sick of Us Yet?

We knew you were with us. Sign up for our newsletter to hear more.

We won’t wreck your inbox. No spam. Just here to provoke thoughts.

Offline

1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
+1 (573) 334 7410

We never met a problem we didn’t want to take head on. Throw it at us.

© 2025. All rights reserved.

Energized by the Mighty Mississippi. Built for brands everywhere.

Central Timezone

Not Sick of Us Yet?

We knew you were with us. Sign up for our newsletter to hear more.

We won’t wreck your inbox. No spam. Just here to provoke thoughts.

Offline

1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
+1 (573) 334 7410

We never met a problem we didn’t want to take head on. Throw it at us.

© 2025. All rights reserved.