Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.
Thursday, May 15, 2025
Creative Agencies Are Pinnacle in the Age of AI
In today's rapidly shifting marketing landscape, one question seems to echo louder than ever: Is there still a place for agencies in a world increasingly driven by automation and in-housing? At a recent gathering of agency leaders, this poignant question was at the heart of our discussions.
In today's rapidly shifting marketing landscape, one question seems to echo louder than ever: Is there still a place for agencies in a world increasingly driven by automation and in-housing? At a recent gathering of agency leaders, this poignant question was at the heart of our discussions. Despite the challenges we unpacked, from the rise of AI to the glut of generic content, my answer remains a resounding "Yes."
Why, you ask? Because in a sea of sameness, there is a rising demand for something distinctly human. Technology can draft your brand’s message. But can it craft your brand’s soul?
While I champion AI tools for supporting efficiency and scalability, they can’t replicate the layered intuition, cultural insight, and emotional intelligence that great creative work demands. AI might help you say something—but not necessarily say the right thing in the right way to the right people. As Apple so aptly put it, “Here’s to the crazy ones…”—the misfits and visionaries who dare to create differently. That spirit is what agencies are built on.
At Red Letter, we embrace the benefits of technology, including AI. But we don’t mistake a tool for a vision. We know that real brand resonance comes from stories that strike a chord, provoke a feeling, and linger long after the scroll. In a world of hyper-automation, the human touch becomes not a nice-to-have—but a strategic advantage.
Studies show that 70% of consumers emotionally moved by an ad are likely to make a purchase—compared to just 30% who felt only an average connection. That difference isn't just emotional—it's financial. Emotionally connected customers are 52% more valuable than those who are merely satisfied. That’s not fluff; it’s ROI.*
And yet, with everyone using the same tools and chasing the same trends, we have to ask: If everyone uses the same tools, will anyone stand out?
Our work isn’t about feeding the content machine—it’s about building brands that leave a mark. We help companies break through the noise with creative that doesn’t just speak to people but speaks for them. Because in an era of “everything-to-everyone” messaging, differentiation is everything. You’re either memorable—or you're just another algorithmic echo.
Our mission is to challenge the norm, to act as co-conspirators with brands unafraid to think independently. We operate with a dark horse mentality—driven by curiosity, passion, and a bit of a rebellious streak. We’re not here to blend in. We’re here to disrupt. To elevate. To help you build a brand that’s not just seen but felt.
So ask yourself: Are you building a brand that will be remembered—or just another algorithmic echo?
If your story is ready to be told in a way that truly connects—on a human level—we're here to illuminate the path forward. Together, we can shape something that doesn't just compete in the market but captures hearts and minds.
Check out our story to learn more about us and see if we can help you tell yours.
Email us at solutions@rlci.com to start the conversation.
Written by
President
More articles
Monday, September 8, 2025
Written by
Tara Buehler
Geo-Targeting & Micro-Moments
How to Reach Travelers Where It Matters Most
Today’s travelers are guided by micro-moments — brief, high-intent interactions that shape when, where, and how they explore. We explored how geo-targeting technology can turn those fleeting seconds into powerful opportunities to connect, inspire, and convert. It’s not just about reaching travelers — it’s about reaching them where it matters most.
Tuesday, August 5, 2025
Written by
Jaimee Holland
Custom Asset Libraries Aren’t a Luxury
They’re Strategic Brand Infrastructure
Why are the most forward-thinking brands building content systems instead of just folders? Because we don’t need more content — we need content that’s cohesive, reusable, and built with purpose. In a landscape defined by fragmented visual identities, infinite distribution channels, and rapidly multiplying customer touchpoints, it’s no longer enough to simply “get the shot.” Every asset — photo or video — should reinforce who you are, what you believe, and what your audience should remember about you the moment they see it.
Friday, June 20, 2025
Written by
Jaimee Holland
AI Just Rewrote the Laws of Physics
Now We're Helping It Reshape the Rules of Creativity
An AI recently uncovered new laws of physics—without knowing what physics is. It wasn’t taught Newton. It wasn’t shown Einstein. It simply watched pendulums swing and balls bounce. Then it invented its own understanding of the universe—entirely original, shockingly accurate, and deeply alien. This isn’t just a scientific breakthrough. It’s a creative one. And it’s a challenge to every brand still thinking inside the box of human convention.
Tuesday, May 27, 2025
Written by
Jaimee Holland
2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.
For the past two decades, the narrative around the skilled trades has centered on a looming labor shortage. Fewer young workers entering. Aging talent exiting. A shrinking pipeline with no immediate solution. But I predict that narrative is about to change—and fast.
Friday, April 11, 2025
Written by
Drew Wright
Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer
“We don’t need marketing. We just need a video.” We hear this all the time — especially from businesses right here in our backyard who are looking to film a facility tour, a leadership update, or a quick sales video.
show more articles
Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.
Thursday, May 15, 2025
Creative Agencies Are Pinnacle in the Age of AI
In today's rapidly shifting marketing landscape, one question seems to echo louder than ever: Is there still a place for agencies in a world increasingly driven by automation and in-housing? At a recent gathering of agency leaders, this poignant question was at the heart of our discussions.
In today's rapidly shifting marketing landscape, one question seems to echo louder than ever: Is there still a place for agencies in a world increasingly driven by automation and in-housing? At a recent gathering of agency leaders, this poignant question was at the heart of our discussions. Despite the challenges we unpacked, from the rise of AI to the glut of generic content, my answer remains a resounding "Yes."
Why, you ask? Because in a sea of sameness, there is a rising demand for something distinctly human. Technology can draft your brand’s message. But can it craft your brand’s soul?
While I champion AI tools for supporting efficiency and scalability, they can’t replicate the layered intuition, cultural insight, and emotional intelligence that great creative work demands. AI might help you say something—but not necessarily say the right thing in the right way to the right people. As Apple so aptly put it, “Here’s to the crazy ones…”—the misfits and visionaries who dare to create differently. That spirit is what agencies are built on.
At Red Letter, we embrace the benefits of technology, including AI. But we don’t mistake a tool for a vision. We know that real brand resonance comes from stories that strike a chord, provoke a feeling, and linger long after the scroll. In a world of hyper-automation, the human touch becomes not a nice-to-have—but a strategic advantage.
Studies show that 70% of consumers emotionally moved by an ad are likely to make a purchase—compared to just 30% who felt only an average connection. That difference isn't just emotional—it's financial. Emotionally connected customers are 52% more valuable than those who are merely satisfied. That’s not fluff; it’s ROI.*
And yet, with everyone using the same tools and chasing the same trends, we have to ask: If everyone uses the same tools, will anyone stand out?
Our work isn’t about feeding the content machine—it’s about building brands that leave a mark. We help companies break through the noise with creative that doesn’t just speak to people but speaks for them. Because in an era of “everything-to-everyone” messaging, differentiation is everything. You’re either memorable—or you're just another algorithmic echo.
Our mission is to challenge the norm, to act as co-conspirators with brands unafraid to think independently. We operate with a dark horse mentality—driven by curiosity, passion, and a bit of a rebellious streak. We’re not here to blend in. We’re here to disrupt. To elevate. To help you build a brand that’s not just seen but felt.
So ask yourself: Are you building a brand that will be remembered—or just another algorithmic echo?
If your story is ready to be told in a way that truly connects—on a human level—we're here to illuminate the path forward. Together, we can shape something that doesn't just compete in the market but captures hearts and minds.
Check out our story to learn more about us and see if we can help you tell yours.
Email us at solutions@rlci.com to start the conversation.
Written by
President
More articles
Geo-Targeting & Micro-Moments
How to Reach Travelers Where It Matters Most
Custom Asset Libraries Aren’t a Luxury
They’re Strategic Brand Infrastructure
AI Just Rewrote the Laws of Physics
Now We're Helping It Reshape the Rules of Creativity
2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.
Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer
show more articles
Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.
Thursday, May 15, 2025
Creative Agencies Are Pinnacle in the Age of AI
In today's rapidly shifting marketing landscape, one question seems to echo louder than ever: Is there still a place for agencies in a world increasingly driven by automation and in-housing? At a recent gathering of agency leaders, this poignant question was at the heart of our discussions.
In today's rapidly shifting marketing landscape, one question seems to echo louder than ever: Is there still a place for agencies in a world increasingly driven by automation and in-housing? At a recent gathering of agency leaders, this poignant question was at the heart of our discussions. Despite the challenges we unpacked, from the rise of AI to the glut of generic content, my answer remains a resounding "Yes."
Why, you ask? Because in a sea of sameness, there is a rising demand for something distinctly human. Technology can draft your brand’s message. But can it craft your brand’s soul?
While I champion AI tools for supporting efficiency and scalability, they can’t replicate the layered intuition, cultural insight, and emotional intelligence that great creative work demands. AI might help you say something—but not necessarily say the right thing in the right way to the right people. As Apple so aptly put it, “Here’s to the crazy ones…”—the misfits and visionaries who dare to create differently. That spirit is what agencies are built on.
At Red Letter, we embrace the benefits of technology, including AI. But we don’t mistake a tool for a vision. We know that real brand resonance comes from stories that strike a chord, provoke a feeling, and linger long after the scroll. In a world of hyper-automation, the human touch becomes not a nice-to-have—but a strategic advantage.
Studies show that 70% of consumers emotionally moved by an ad are likely to make a purchase—compared to just 30% who felt only an average connection. That difference isn't just emotional—it's financial. Emotionally connected customers are 52% more valuable than those who are merely satisfied. That’s not fluff; it’s ROI.*
And yet, with everyone using the same tools and chasing the same trends, we have to ask: If everyone uses the same tools, will anyone stand out?
Our work isn’t about feeding the content machine—it’s about building brands that leave a mark. We help companies break through the noise with creative that doesn’t just speak to people but speaks for them. Because in an era of “everything-to-everyone” messaging, differentiation is everything. You’re either memorable—or you're just another algorithmic echo.
Our mission is to challenge the norm, to act as co-conspirators with brands unafraid to think independently. We operate with a dark horse mentality—driven by curiosity, passion, and a bit of a rebellious streak. We’re not here to blend in. We’re here to disrupt. To elevate. To help you build a brand that’s not just seen but felt.
So ask yourself: Are you building a brand that will be remembered—or just another algorithmic echo?
If your story is ready to be told in a way that truly connects—on a human level—we're here to illuminate the path forward. Together, we can shape something that doesn't just compete in the market but captures hearts and minds.
Check out our story to learn more about us and see if we can help you tell yours.
Email us at solutions@rlci.com to start the conversation.
Written by
President
More articles
Geo-Targeting & Micro-Moments
How to Reach Travelers Where It Matters Most
Custom Asset Libraries Aren’t a Luxury
They’re Strategic Brand Infrastructure
AI Just Rewrote the Laws of Physics
Now We're Helping It Reshape the Rules of Creativity
2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.
Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer
show more articles
Time to smash the status quo.
Let's do this.
Rise above the noise and the BS. Start a project or a conversation with us.
We Keep Good Company
Time to smash the status quo.
Let's do this.
Rise above the noise and the BS. Start a project or a conversation with us.
We Keep Good Company
Time to smash the status quo.
Let's do this.
Rise above the noise and the BS. Start a project or a conversation with us.
We Keep Good Company