Driving Leads for Dealers with Data-Driven Digital Media
Tuesday, October 15, 2024
Driving Leads for Dealers with Data-Driven Digital Media
Our B2B clients face unique challenges in an economy where the only guarantee is unpredictability. Whether it’s changing snow patterns affecting a plow manufacturer or global disruptions in shipping and supply for an assembly services provider, the shared challenge is clear: how do you achieve sales stability in a constantly fluctuating market?
Our B2B clients face unique challenges in an economy where the only guarantee is unpredictability. Whether it’s changing snow patterns affecting a plow manufacturer or global disruptions in shipping and supply for an assembly services provider, the shared challenge is clear: how do you achieve sales stability in a constantly fluctuating market?
For B2B organizations, one way to improve stability and predictability in sales is to provide highly strategic, ongoing marketing support for their dealers and distributors. In other words, they need to make it as easy as possible for their dealers to make sales.
Recently, Red Letter partnered with an equipment OEM to develop a comprehensive digital media strategy designed to overcome unpredictability and deliver a steady stream of sales-qualified leads.
Leveraging Performance Data to Develop a Strategy
We knew the key to success lay in setting clear goals upfront. By leveraging past campaign performance data, we identified the most impactful strategies and placements. Our objective was simple: generate high-quality leads to support our client’s dealers across key markets.
We created a custom dashboard to track the most important metrics, enabling us to monitor and optimize performance on a weekly basis. This real-time data allowed us to quickly adjust creative and media strategies, ensuring we stayed on track to meet our client’s sales goals.
Optimizing Creative and Promotions
To maximize the performance of our media buys, we continuously optimized both creative elements and promotional tactics. We tested various messaging strategies, including time-sensitive offers and audience-specific promotions, to ensure the creative resonated with potential buyers. From dynamic ads to direct promotions, we refined each element to drive engagement and lead conversion.
Meta retargeting proved especially effective, delivering high click-through rates and achieving form-fill goals while maintaining a low cost per lead.
Aligning Marketing with Sales
Close collaboration with our client’s sales team was essential in ensuring that every lead we generated was actionable and qualified. With their feedback, we fine-tuned our targeting to better resonate with the right audience. This alignment allowed us to optimize lead generation and provide their dealers with a steady stream of high-quality leads, empowering them to close deals confidently.
Delivering Results and Dealer Satisfaction
Our efforts led to a significant increase in the conversion rate of sales-qualified leads, rising from 27.1% in 2023 to 69% in 2024.
Our client’s dealers experienced a steady influx of qualified leads, many originating from these digital campaigns, which improved their sales pipeline and overall satisfaction. By aligning marketing and sales and delivering tailored leads, our client met its sales goals and strengthened relationships with its dealer network.
Want to bring predictability to your sales pipeline? Let Red Letter show you how data-driven strategies can deliver qualified leads and drive growth, even in the most uncertain markets. Get in touch with us today to discover the solutions we can bring to your business.
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Driving Leads for Dealers with Data-Driven Digital Media
Tuesday, October 15, 2024
Driving Leads for Dealers with Data-Driven Digital Media
Our B2B clients face unique challenges in an economy where the only guarantee is unpredictability. Whether it’s changing snow patterns affecting a plow manufacturer or global disruptions in shipping and supply for an assembly services provider, the shared challenge is clear: how do you achieve sales stability in a constantly fluctuating market?
Our B2B clients face unique challenges in an economy where the only guarantee is unpredictability. Whether it’s changing snow patterns affecting a plow manufacturer or global disruptions in shipping and supply for an assembly services provider, the shared challenge is clear: how do you achieve sales stability in a constantly fluctuating market?
For B2B organizations, one way to improve stability and predictability in sales is to provide highly strategic, ongoing marketing support for their dealers and distributors. In other words, they need to make it as easy as possible for their dealers to make sales.
Recently, Red Letter partnered with an equipment OEM to develop a comprehensive digital media strategy designed to overcome unpredictability and deliver a steady stream of sales-qualified leads.
Leveraging Performance Data to Develop a Strategy
We knew the key to success lay in setting clear goals upfront. By leveraging past campaign performance data, we identified the most impactful strategies and placements. Our objective was simple: generate high-quality leads to support our client’s dealers across key markets.
We created a custom dashboard to track the most important metrics, enabling us to monitor and optimize performance on a weekly basis. This real-time data allowed us to quickly adjust creative and media strategies, ensuring we stayed on track to meet our client’s sales goals.
Optimizing Creative and Promotions
To maximize the performance of our media buys, we continuously optimized both creative elements and promotional tactics. We tested various messaging strategies, including time-sensitive offers and audience-specific promotions, to ensure the creative resonated with potential buyers. From dynamic ads to direct promotions, we refined each element to drive engagement and lead conversion.
Meta retargeting proved especially effective, delivering high click-through rates and achieving form-fill goals while maintaining a low cost per lead.
Aligning Marketing with Sales
Close collaboration with our client’s sales team was essential in ensuring that every lead we generated was actionable and qualified. With their feedback, we fine-tuned our targeting to better resonate with the right audience. This alignment allowed us to optimize lead generation and provide their dealers with a steady stream of high-quality leads, empowering them to close deals confidently.
Delivering Results and Dealer Satisfaction
Our efforts led to a significant increase in the conversion rate of sales-qualified leads, rising from 27.1% in 2023 to 69% in 2024.
Our client’s dealers experienced a steady influx of qualified leads, many originating from these digital campaigns, which improved their sales pipeline and overall satisfaction. By aligning marketing and sales and delivering tailored leads, our client met its sales goals and strengthened relationships with its dealer network.
Want to bring predictability to your sales pipeline? Let Red Letter show you how data-driven strategies can deliver qualified leads and drive growth, even in the most uncertain markets. Get in touch with us today to discover the solutions we can bring to your business.
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Now We're Helping It Reshape the Rules of Creativity
2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.
Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.
Beyond the Lens
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Don't Overlook the Value of an Outside Perspective
The risk isn’t in building in-house—it’s in cutting off the outside view.
Driving Leads for Dealers with Data-Driven Digital Media
Tuesday, October 15, 2024
Driving Leads for Dealers with Data-Driven Digital Media
Our B2B clients face unique challenges in an economy where the only guarantee is unpredictability. Whether it’s changing snow patterns affecting a plow manufacturer or global disruptions in shipping and supply for an assembly services provider, the shared challenge is clear: how do you achieve sales stability in a constantly fluctuating market?
Our B2B clients face unique challenges in an economy where the only guarantee is unpredictability. Whether it’s changing snow patterns affecting a plow manufacturer or global disruptions in shipping and supply for an assembly services provider, the shared challenge is clear: how do you achieve sales stability in a constantly fluctuating market?
For B2B organizations, one way to improve stability and predictability in sales is to provide highly strategic, ongoing marketing support for their dealers and distributors. In other words, they need to make it as easy as possible for their dealers to make sales.
Recently, Red Letter partnered with an equipment OEM to develop a comprehensive digital media strategy designed to overcome unpredictability and deliver a steady stream of sales-qualified leads.
Leveraging Performance Data to Develop a Strategy
We knew the key to success lay in setting clear goals upfront. By leveraging past campaign performance data, we identified the most impactful strategies and placements. Our objective was simple: generate high-quality leads to support our client’s dealers across key markets.
We created a custom dashboard to track the most important metrics, enabling us to monitor and optimize performance on a weekly basis. This real-time data allowed us to quickly adjust creative and media strategies, ensuring we stayed on track to meet our client’s sales goals.
Optimizing Creative and Promotions
To maximize the performance of our media buys, we continuously optimized both creative elements and promotional tactics. We tested various messaging strategies, including time-sensitive offers and audience-specific promotions, to ensure the creative resonated with potential buyers. From dynamic ads to direct promotions, we refined each element to drive engagement and lead conversion.
Meta retargeting proved especially effective, delivering high click-through rates and achieving form-fill goals while maintaining a low cost per lead.
Aligning Marketing with Sales
Close collaboration with our client’s sales team was essential in ensuring that every lead we generated was actionable and qualified. With their feedback, we fine-tuned our targeting to better resonate with the right audience. This alignment allowed us to optimize lead generation and provide their dealers with a steady stream of high-quality leads, empowering them to close deals confidently.
Delivering Results and Dealer Satisfaction
Our efforts led to a significant increase in the conversion rate of sales-qualified leads, rising from 27.1% in 2023 to 69% in 2024.
Our client’s dealers experienced a steady influx of qualified leads, many originating from these digital campaigns, which improved their sales pipeline and overall satisfaction. By aligning marketing and sales and delivering tailored leads, our client met its sales goals and strengthened relationships with its dealer network.
Want to bring predictability to your sales pipeline? Let Red Letter show you how data-driven strategies can deliver qualified leads and drive growth, even in the most uncertain markets. Get in touch with us today to discover the solutions we can bring to your business.
Written by
More articles
AI Just Rewrote the Laws of Physics
Now We're Helping It Reshape the Rules of Creativity
2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.
Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.
Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer
Don't Overlook the Value of an Outside Perspective
The risk isn’t in building in-house—it’s in cutting off the outside view.
Time to smash the status quo.
Let's do this.
Rise above the noise and the BS. Start a project or a conversation with us.
We Keep Good Company
Time to smash the status quo.
Let's do this.
Rise above the noise and the BS. Start a project or a conversation with us.
We Keep Good Company
Time to smash the status quo.
Let's do this.
Rise above the noise and the BS. Start a project or a conversation with us.
We Keep Good Company