We are People of Action.
Red is a color that stops people in their tracks, demands their attention, and alerts them to the opportunity they face if they make the right choice. That's what we do. We grab attention and inspire action, and we love helping our customers do the same with their customers. If you’re making the next great thing or doing something amazing for the people you serve, we’re Ready To Go.
We Move Forward Boldly
We’ve worked in a diverse range of industries from manufacturers to service providers, on national and regional playing fields, and even with partners right next door to us. For us, it’s not about location or product or industry—it’s about the one thing all businesses are trying to do:
Forge a Powerful Connection Between Your Brand and Your Customer
That said, here are a few of the industries we’ve served in the past. Visit our work page to see how we’ve helped them make connections that lead to achieving (and exceeding) goals.
Our Leadership
As President, Trent Summers steers the agency’s vision and strategic direction, ensuring that the founding spirit of creative problem-solving and determination continues to propel the agency forward. With over a decade of experience in state and federal government as a former lobbyist, Trent brings a unique perspective to his leadership role. Since joining Red Letter in 2010, he has been a driving force behind the agency’s growth and success. Outside of work, Trent enjoys reading, cooking, and spending quality time with his wife, Kara, and their two sons, Clark and Beckett, while engaging in sports and outdoor adventures.
As CFO, Crystal Hill is the financial architect behind the agency’s strategic direction and operational success. With three decades of experience, she expertly manages the operations budget, cost control, financial reporting, and risk management, ensuring compliance with ever-evolving regulations. Crystal’s servant leadership fosters strong relationships with banking partners and vendors, while her close collaboration with HR aligns financial strategies with the agency’s goals. Her passion for tackling the fast-paced challenges of the industry drives Red Letter’s sustained growth and efficiency.
Jon Fox leads the STIHL Group at Red Letter, driving strategic planning and overseeing day-to-day operations to deliver exceptional results. With a solid foundation in digital project management, Jon excels at simplifying complex technical projects, making them accessible to clients and teams alike. His strategic vision and industry experience in outdoor power equipment, telecom, manufacturing, and more make him a key contributor to the agency’s success. Jon’s blend of business acumen and technical insight ensures that every project he touches meets the highest standards.
Clay Schermann drives growth at the agency with nearly two decades of experience across a wide range of industries. His strategic insight and hands-on approach have been instrumental in delivering impactful marketing solutions for brands like STIHL and Yanmar. Clay’s deep understanding of multi-step distribution models and his commitment to innovation make him a pivotal force in helping clients navigate complex market landscapes and achieve their business objectives.
Rachael Gast, Associate VP of Finance at Red Letter, ensures the agency’s financial health by overseeing financial reporting, client accounting, and operational efficiency. Her meticulous attention to detail and commitment to excellence drive the agency forward. Passionate about the tangible impact of her work, Rachael plays a critical role in shaping the financial strategies that empower clients’ brands to thrive in a fast-paced world.
Samantha Lang is the operational backbone of the agency, ensuring seamless project execution across the agency. With a decade of experience, Sam has honed her skills in optimizing workflow and production processes. As AVP of Operations, she plays a crucial role in assigning the right project managers to the right accounts, enhancing both efficiency and quality. Sam’s dedication to operational excellence drives the agency’s success, making her an invaluable asset to the team.
With over a decade of service, Jessie Renick leads Human Resources, managing the unique needs of Red Letter. Jessie’s commitment to employee satisfaction and organizational success drives her approach to HR, ensuring that the agency’s teams are supported and motivated to excel. Her leadership helps cultivate a work environment where creativity and collaboration thrive.
Stuart Knowlan brings strategic thinking and creative problem-solving to the agency's engagements. As VP of Creative, he collaborates with a talented team to develop compelling messaging platforms, fresh designs, and engaging video content. Stuart’s experience across various industries, from hospitality to CPG, fuels his ability to craft campaigns that resonate across all media. His passion for innovative ideas ensures that every project delivers powerful results.
Lauren Essner specializes in B2B marketing, mastering the Challenger Customer framework to craft effective strategies for agency clients. As AVP of Accounts, she develops targeted plans that resonate across multiple audiences, from dealers to end users. Lauren’s expertise in diverse industries, including manufacturing and food services, ensures that her clients achieve their business and marketing goals with precision and creativity.
Our Vision
creativity that inspires ACTION
Few things are more fulfilling than resourceful creativity that solves problems. In a world that is often full of noise that is more distracting than productive, Red Letter pursues finding joy in applying our talents and resources toward solving everyday problems and challenges that are hurdles to the success of our friends and partners.
We are founded on a belief that smart ideas and a lot of hard work can turn into something great—a belief that if you focus on service and doing the right thing, no matter what, success will follow.
Red Letter today is the result of countless small efforts done right, day in and day out—this is our culture, and it's our promise. Whether you're playing on a regional field or the national stage, you'll get our best effort at every step of the way as we build the solutions you need to inspire action.
Red is the color of fun.
We love what we do, who we work with, and how we impact the world. Find us on social and join the fun.
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