Position Yourself Strategically in Today’s Shopping Landscape

Sunday, August 18, 2024
Abstract composition
Position Yourself Strategically in Today’s Shopping Landscape
For the past two decades, the narrative around the skilled trades has centered on a looming labor shortage. Fewer young workers entering. Aging talent exiting. A shrinking pipeline with no immediate solution.But I predict that narrative is about to changeand fast.

As consumer habits continue to evolve, brands face new opportunities and challenges. While the pandemic saw a surge in online purchases of big-ticket items and home improvements, current trends show more skepticism surrounding purchase behavior. This shift means that brands must adapt to stay relevant and profitable in today's marketplace.

Now is a crucial time for marketers to rethink their in-store and point-of-sale strategies to capture the attention of shoppers at brick-and-mortar stores. Here are some tips to help you succeed:


  1. Understand Your Target Audience: Develop a comprehensive understanding of who your customers are, including their demographics, psychographics, values, motivations, and preferred communication styles. This deep insight will help shape your marketing communications, guiding shoppers from awareness to purchase.

  2. Be Flexible: Different locations can require vastly different approaches. What works in a densely populated urban area may not be effective in a rural setting. Tailor your strategies to meet customers where they are, acknowledging the unique characteristics of each market.

  3. Design with Visual Impact: Implement a strategic visual system to guide the customer journey, from a distance to up close. For example, at a far distance, use high-quality graphics to grab attention and reinforce brand identity. As customers move closer, provide solution-oriented visuals that help them identify the right products for their needs. Up close, offer dynamic infographics that highlight the benefits of your products to help close the sale.

  4. Leverage In-Store Technology: Interactive screens and digital displays can serve as silent sales associates, providing valuable information and guiding customers through the product selection process, especially when staff are occupied.

  5. Capitalize on Add-On Sales Opportunities: Position complementary products near your primary displays to offer added value and convenience for customers.  This strategy not only enhances the shopping experience but also boosts your sales.


As the consumer landscape continues to shift, staying nimble in your approach is essential. At Red Letter Communications, our vision is all about Creativity That Inspires Action. We thrive on finding innovative solutions that solve everyday problems and drive success for our clients. By focusing on service, smart ideas, and hard work, we help brands navigate these changes and build lasting connections with their customers.


Want to see how we do it? Check out how Red Letter Communications helped STIHL refresh their retail display to attract younger and more suburban customers. Our “store-within-a-store” concept was a flexible, modular design implemented across over 10,000 independent STIHL retailers.

More articles

Friday, June 20, 2025

Written by

Jaimee Holland

AI Just Rewrote the Laws of Physics
Now We're Helping It Reshape the Rules of Creativity

An AI recently uncovered new laws of physics—without knowing what physics is. It wasn’t taught Newton. It wasn’t shown Einstein. It simply watched pendulums swing and balls bounce. Then it invented its own understanding of the universe—entirely original, shockingly accurate, and deeply alien. This isn’t just a scientific breakthrough. It’s a creative one. And it’s a challenge to every brand still thinking inside the box of human convention.

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Tuesday, May 27, 2025

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Jaimee Holland Copy

2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.

For the past two decades, the narrative around the skilled trades has centered on a looming labor shortage. Fewer young workers entering. Aging talent exiting. A shrinking pipeline with no immediate solution. But I predict that narrative is about to change—and fast.

Thursday, May 15, 2025

Written by

Trent Summers

Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.

In today's rapidly shifting marketing landscape, one question seems to echo louder than ever: Is there still a place for agencies in a world increasingly driven by automation and in-housing? At a recent gathering of agency leaders, this poignant question was at the heart of our discussions.

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Friday, April 11, 2025

Written by

Drew Wright

Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer

“We don’t need marketing. We just need a video.” We hear this all the time — especially from businesses right here in our backyard who are looking to film a facility tour, a leadership update, or a quick sales video.

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Saturday, April 5, 2025

Written by

Jaimee Holland

Don't Overlook the Value of an Outside Perspective
The risk isn’t in building in-house—it’s in cutting off the outside view.

In today’s fast-moving landscape, brands are investing heavily in building strong in-house creative and marketing teams. And for good reason—internal teams bring deep brand understanding, agility, and alignment across departments. But even the best in-house teams can benefit from outside perspective to stay disruptive, adaptive, and connected to cultural shifts.

Position Yourself Strategically in Today’s Shopping Landscape

Sunday, August 18, 2024
Abstract composition
Position Yourself Strategically in Today’s Shopping Landscape
For the past two decades, the narrative around the skilled trades has centered on a looming labor shortage. Fewer young workers entering. Aging talent exiting. A shrinking pipeline with no immediate solution.But I predict that narrative is about to changeand fast.

As consumer habits continue to evolve, brands face new opportunities and challenges. While the pandemic saw a surge in online purchases of big-ticket items and home improvements, current trends show more skepticism surrounding purchase behavior. This shift means that brands must adapt to stay relevant and profitable in today's marketplace.

Now is a crucial time for marketers to rethink their in-store and point-of-sale strategies to capture the attention of shoppers at brick-and-mortar stores. Here are some tips to help you succeed:


  1. Understand Your Target Audience: Develop a comprehensive understanding of who your customers are, including their demographics, psychographics, values, motivations, and preferred communication styles. This deep insight will help shape your marketing communications, guiding shoppers from awareness to purchase.

  2. Be Flexible: Different locations can require vastly different approaches. What works in a densely populated urban area may not be effective in a rural setting. Tailor your strategies to meet customers where they are, acknowledging the unique characteristics of each market.

  3. Design with Visual Impact: Implement a strategic visual system to guide the customer journey, from a distance to up close. For example, at a far distance, use high-quality graphics to grab attention and reinforce brand identity. As customers move closer, provide solution-oriented visuals that help them identify the right products for their needs. Up close, offer dynamic infographics that highlight the benefits of your products to help close the sale.

  4. Leverage In-Store Technology: Interactive screens and digital displays can serve as silent sales associates, providing valuable information and guiding customers through the product selection process, especially when staff are occupied.

  5. Capitalize on Add-On Sales Opportunities: Position complementary products near your primary displays to offer added value and convenience for customers.  This strategy not only enhances the shopping experience but also boosts your sales.


As the consumer landscape continues to shift, staying nimble in your approach is essential. At Red Letter Communications, our vision is all about Creativity That Inspires Action. We thrive on finding innovative solutions that solve everyday problems and drive success for our clients. By focusing on service, smart ideas, and hard work, we help brands navigate these changes and build lasting connections with their customers.


Want to see how we do it? Check out how Red Letter Communications helped STIHL refresh their retail display to attract younger and more suburban customers. Our “store-within-a-store” concept was a flexible, modular design implemented across over 10,000 independent STIHL retailers.

More articles

AI Just Rewrote the Laws of Physics
Now We're Helping It Reshape the Rules of Creativity
Abstract composition
2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.
Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.
Abstract composition
Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer
Abstract composition
Don't Overlook the Value of an Outside Perspective
The risk isn’t in building in-house—it’s in cutting off the outside view.

Position Yourself Strategically in Today’s Shopping Landscape

Sunday, August 18, 2024
Abstract composition
Position Yourself Strategically in Today’s Shopping Landscape
For the past two decades, the narrative around the skilled trades has centered on a looming labor shortage. Fewer young workers entering. Aging talent exiting. A shrinking pipeline with no immediate solution.But I predict that narrative is about to changeand fast.

As consumer habits continue to evolve, brands face new opportunities and challenges. While the pandemic saw a surge in online purchases of big-ticket items and home improvements, current trends show more skepticism surrounding purchase behavior. This shift means that brands must adapt to stay relevant and profitable in today's marketplace.

Now is a crucial time for marketers to rethink their in-store and point-of-sale strategies to capture the attention of shoppers at brick-and-mortar stores. Here are some tips to help you succeed:


  1. Understand Your Target Audience: Develop a comprehensive understanding of who your customers are, including their demographics, psychographics, values, motivations, and preferred communication styles. This deep insight will help shape your marketing communications, guiding shoppers from awareness to purchase.

  2. Be Flexible: Different locations can require vastly different approaches. What works in a densely populated urban area may not be effective in a rural setting. Tailor your strategies to meet customers where they are, acknowledging the unique characteristics of each market.

  3. Design with Visual Impact: Implement a strategic visual system to guide the customer journey, from a distance to up close. For example, at a far distance, use high-quality graphics to grab attention and reinforce brand identity. As customers move closer, provide solution-oriented visuals that help them identify the right products for their needs. Up close, offer dynamic infographics that highlight the benefits of your products to help close the sale.

  4. Leverage In-Store Technology: Interactive screens and digital displays can serve as silent sales associates, providing valuable information and guiding customers through the product selection process, especially when staff are occupied.

  5. Capitalize on Add-On Sales Opportunities: Position complementary products near your primary displays to offer added value and convenience for customers.  This strategy not only enhances the shopping experience but also boosts your sales.


As the consumer landscape continues to shift, staying nimble in your approach is essential. At Red Letter Communications, our vision is all about Creativity That Inspires Action. We thrive on finding innovative solutions that solve everyday problems and drive success for our clients. By focusing on service, smart ideas, and hard work, we help brands navigate these changes and build lasting connections with their customers.


Want to see how we do it? Check out how Red Letter Communications helped STIHL refresh their retail display to attract younger and more suburban customers. Our “store-within-a-store” concept was a flexible, modular design implemented across over 10,000 independent STIHL retailers.

More articles

AI Just Rewrote the Laws of Physics
Now We're Helping It Reshape the Rules of Creativity
Abstract composition
2030: The Year the Trades Shortage Flips.
Position Now or Miss Out.
Creative Agencies Are Pinnacle in the Age of AI
And why we still think the future is bright.
Abstract composition
Beyond the Lens
Why an Agency Delivers Video Content That Works Harder and Lasts Longer
Abstract composition
Don't Overlook the Value of an Outside Perspective
The risk isn’t in building in-house—it’s in cutting off the outside view.

Time to smash the status quo.
Let's do this.

Rise above the noise and the BS. Start a project or a conversation with us.

We Keep Good Company
Team working after hours and offsite

Time to smash the status quo.
Let's do this.

Rise above the noise and the BS. Start a project or a conversation with us.

We Keep Good Company
Team working after hours and offsite

Time to smash the status quo.
Let's do this.

Rise above the noise and the BS. Start a project or a conversation with us.

We Keep Good Company
Team working after hours and offsite
Energized by the Mighty Mississippi. Built for brands everywhere.

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We won’t wreck your inbox. No spam. Just here to provoke thoughts.

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1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
+1 (573) 334 7410

We never met a problem we didn’t want to take head on. Throw it at us.

© 2025. All rights reserved.

Energized by the Mighty Mississippi. Built for brands everywhere.

Central Timezone

Not Sick of Us Yet?

We knew you were with us. Sign up for our newsletter to hear more.

We won’t wreck your inbox. No spam. Just here to provoke thoughts.

Offline

1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
+1 (573) 334 7410

We never met a problem we didn’t want to take head on. Throw it at us.

© 2025. All rights reserved.

Energized by the Mighty Mississippi. Built for brands everywhere.

Central Timezone

Not Sick of Us Yet?

We knew you were with us. Sign up for our newsletter to hear more.

We won’t wreck your inbox. No spam. Just here to provoke thoughts.

Offline

1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
+1 (573) 334 7410

We never met a problem we didn’t want to take head on. Throw it at us.

© 2025. All rights reserved.