Red Letter Communications | Creativity That Inspires Action

Show Off What Makes Your Community Shine

see tourism services

Smiling man enjoying a burger and fries at a local restaurant, representing community tourism and dining experiences.

Introduction

Work

Capabilities

About

The Team

Let's Chat

Overview

Contact

Destination Marketing

It all starts with a visit. We help Destination Marketing Organizations get to the heart of what sets your community apart. And then we use data, insights, and creative firepower to pave all the marketing roads that lead visitors to your door.

Empowered Community Storytelling

Destination Marketing Organizations of course want to welcome in visitors. But we know that before you can attract someone new, we need to understand the people, the passions, and the places that make your community what it is.

OUR DESTINATION WORK

Check out all the details about some of our favorite projects.

OUR DESTINATION WORK

Check out all the details about some of our favorite projects.

OUR DESTINATION WORK

Check out all the details about some of our favorite projects.

Go Jackson MO

Jackson Chamber of Commerce

Tourism Branding & Digital Rollout

Uptown Jackson Missouri during local community event.

Go Jackson MO

Jackson Chamber of Commerce

Tourism Branding & Digital Rollout

Go Jackson MO

Jackson Chamber of Commerce

Tourism Branding & Digital Rollout

Paducah: The City of Many Ways

Paducah Convention & Visitors Bureau (PCVB)

Tourism Branding and Audience Research

Friends viewing the mural wall in Paducah, KY.

Paducah: The City of Many Ways

Paducah Convention & Visitors Bureau (PCVB)

Tourism Branding and Audience Research

Paducah: The City of Many Ways

Paducah Convention & Visitors Bureau (PCVB)

Tourism Branding and Audience Research

Why We Love DMOs

Tourism is a rising tide that lifts all boats. We’ve seen firsthand how a fresh perspective on what a city has to offer can revitalize spirits top to bottom across the whole community. Small businesses thrive, economic investment comes easier, and residents have something to feel proud of.

Destination marketing is an opportunity to uncover something new, invite shared experiences, or just come together to celebrate. There’s a new story around every corner, and we love uncovering new ways to appreciate the unique qualities every destination has to offer.

That’s why we don’t believe in cookie cutter approaches or templates for destination marketing. We combine the best of both worlds of data-driven insights and creative storytelling to capture the right angle and leverage the right strategy to meet your unique goals.

THE WORK OF A DESTINATION ORGANIZATION

Community Vitality Wheel showing the cycle of Visit, Live, Work, and Invest in destination marketing and community development.

1. VISIT

If you built a place where people want to visit, then you have built a place where people want to live.

2. LIVE

And if you built a place where people want to live, then you have built a place where people want to work.

3. WORK

And if you built a place where people want to work, then you have built a place where business and residents will invest.

4. INVEST

And if you built a place where business and residents will invest, then you have built a place where people will want to visit.

HOW WE DO IT

Destination Marketing Services

HOW WE DO IT

Destination Marketing Services

HOW WE DO IT

Destination Marketing Services

Audience

Your people are out there. Let's make sure we know who they are, what they already like to do, and where they spend their time. With our market research tools, we can create target audience profiles for who is visiting already and who we may be missing out on. And all our audience research is backed up with behavioral data—no guessing games required.

Market Research

Data Analysis

Segmentation

Competitor Analysis

Journey Mapsping

Personas

Audience

Your people are out there. Let's make sure we know who they are, what they already like to do, and where they spend their time. With our market research tools, we can create target audience profiles for who is visiting already and who we may be missing out on. And all our audience research is backed up with behavioral data—no guessing games required.

Market Research

Data Analysis

Segmentation

Competitor Analysis

Journey Mapsping

Personas

Audience

Your people are out there. Let's make sure we know who they are, what they already like to do, and where they spend their time. With our market research tools, we can create target audience profiles for who is visiting already and who we may be missing out on. And all our audience research is backed up with behavioral data—no guessing games required.

Market Research

Data Analysis

Segmentation

Competitor Analysis

Journey Mapsping

Personas

Brand

First impressions matter. Your brand identity should reflect who your community already is. But we'll help you put it all together with an emphasis on what makes you unique, smart insights, and a nice bow on top. This includes your brand values, look and feel, how you sound, where you show up, and how you show up there.

Research & Analysis

Brand Personality

Positioning Statement

Visual Identity

Multi-Channel Distribution

Performance Monitoring

Brand

First impressions matter. Your brand identity should reflect who your community already is. But we'll help you put it all together with an emphasis on what makes you unique, smart insights, and a nice bow on top. This includes your brand values, look and feel, how you sound, where you show up, and how you show up there.

Research & Analysis

Brand Personality

Positioning Statement

Visual Identity

Multi-Channel Distribution

Performance Monitoring

Brand

First impressions matter. Your brand identity should reflect who your community already is. But we'll help you put it all together with an emphasis on what makes you unique, smart insights, and a nice bow on top. This includes your brand values, look and feel, how you sound, where you show up, and how you show up there.

Research & Analysis

Brand Personality

Positioning Statement

Visual Identity

Multi-Channel Distribution

Performance Monitoring

Campaign

Once your foundation is set, it's off to the races. Campaigns come in many shapes and sizes, but what they all have in common is thoughtful messaging and eye-catching visuals, crafted to make your target visitor stop in their tracks and start planning their trip. Let's give them the gift of dreaming of their next adventure!

Goal Setting

Audience Targeting

Campaign Strategy

Content Ideation

Asset Collection

Channel Distribution

Monitoring

Campaign

Once your foundation is set, it's off to the races. Campaigns come in many shapes and sizes, but what they all have in common is thoughtful messaging and eye-catching visuals, crafted to make your target visitor stop in their tracks and start planning their trip. Let's give them the gift of dreaming of their next adventure!

Goal Setting

Audience Targeting

Campaign Strategy

Content Ideation

Asset Collection

Channel Distribution

Monitoring

Campaign

Once your foundation is set, it's off to the races. Campaigns come in many shapes and sizes, but what they all have in common is thoughtful messaging and eye-catching visuals, crafted to make your target visitor stop in their tracks and start planning their trip. Let's give them the gift of dreaming of their next adventure!

Goal Setting

Audience Targeting

Campaign Strategy

Content Ideation

Asset Collection

Channel Distribution

Monitoring

KPI

Let's make sure we're on target. We'll identify and track which key performance indicators will move the needle for your destination. Our strategies and media placements will fall in line with your KPI goals, and we'll monitor performance early and often to make sure we're on track and adjust accordingly.

Foot Traffic

Origin of Visitors

Dwell Time

Repeat Visitation

Cross-Visitation

Event-Based Spikes

KPI

Let's make sure we're on target. We'll identify and track which key performance indicators will move the needle for your destination. Our strategies and media placements will fall in line with your KPI goals, and we'll monitor performance early and often to make sure we're on track and adjust accordingly.

Foot Traffic

Origin of Visitors

Dwell Time

Repeat Visitation

Cross-Visitation

Event-Based Spikes

KPI

Let's make sure we're on target. We'll identify and track which key performance indicators will move the needle for your destination. Our strategies and media placements will fall in line with your KPI goals, and we'll monitor performance early and often to make sure we're on track and adjust accordingly.

Foot Traffic

Origin of Visitors

Dwell Time

Repeat Visitation

Cross-Visitation

Event-Based Spikes

Meet Red Letter

Red Letter is an independent creative agency with 40+ years of helping brands punch above their weight and rise above the noise.

Located on the Mighty Mississippi, we’re part of a historical regional hub — but we’re not fooling anybody if we try to call it a city-city.

So we know what it’s like to have to shout a little louder to be heard. We also the joy that comes from uncovering the hidden gems others overlook. And the power of championing your own community.

We don’t really mind being underestimated. The challenge fuels us more. What we lack in size, we more than make up for in spirit. And we’re never afraid to go all out for our clients.

Curiosity.

You don’t have to ask us twice to go on a deep dive. We’re already 15 tabs deep and have a list of questions.

Drive.

We don’t just roll up our sleeves. We rip them off.

Creativity.

A good idea can come from anywhere. But we also like to keep a few of us around who are better at doing it on demand.

Curiosity.

You don’t have to ask us twice to go on a deep dive. We’re already 15 tabs deep and have a list of questions.

Drive.

We don’t just roll up our sleeves. We rip them off.

Creativity.

A good idea can come from anywhere. But we also like to keep a few of us around who are better at doing it on demand.

Curiosity.

You don’t have to ask us twice to go on a deep dive. We’re already 15 tabs deep and have a list of questions.

Drive.

We don’t just roll up our sleeves. We rip them off.

Creativity.

A good idea can come from anywhere. But we also like to keep a few of us around who are better at doing it on demand.

Destination marketing collage for Paducah, Kentucky, showcasing tourism campaigns, food, and community branding.

Show Off What Makes Your Community Shine

DON'T WORRY — WE'VE DONE THIS BEFORE

FOUNDED

1973

FOUNDED

1973

FOUNDED

1973

CLIENTS SERVED

12

CLIENTS SERVED

12

CLIENTS SERVED

12

EMPLOYEES

12+

EMPLOYEES

12+

EMPLOYEES

12+

METRIC TONS OF CREATIVITY

38

METRIC TONS OF CREATIVITY

38

METRIC TONS OF CREATIVITY

38

Our Team

Who you’ll be working with.

Our Team

Who you’ll be working with.

Our Team

Who you’ll be working with.

Tara Buehler

Account Lead

Tara is your day-to-day contact. We think of her as the captain of the team (she got sick of us calling her “coach” pretty fast).

Tara Buehler

Account Lead

Tara is your day-to-day contact. We think of her as the captain of the team (she got sick of us calling her “coach” pretty fast).

Tara Buehler

Account Lead

Tara is your day-to-day contact. We think of her as the captain of the team (she got sick of us calling her “coach” pretty fast).

Jaimee Holland

Insights and Strategy Director

Jaimee is your go-to for all things numbers. She never met a data set she didn’t like.

Jaimee Holland

Insights and Strategy Director

Jaimee is your go-to for all things numbers. She never met a data set she didn’t like.

Jaimee Holland

Insights and Strategy Director

Jaimee is your go-to for all things numbers. She never met a data set she didn’t like.

Grace Boese

Art Director

Grace makes sure all of your visuals work together in harmony, and she is our resident logo whisperer.

Grace Boese

Art Director

Grace makes sure all of your visuals work together in harmony, and she is our resident logo whisperer.

Grace Boese

Art Director

Grace makes sure all of your visuals work together in harmony, and she is our resident logo whisperer.

Abby Letner

Copywiter

Abby is your word nerd in charge of messaging and storytelling. She is also fluent in puns.

Abby Letner

Copywiter

Abby is your word nerd in charge of messaging and storytelling. She is also fluent in puns.

Abby Letner

Copywiter

Abby is your word nerd in charge of messaging and storytelling. She is also fluent in puns.

Frequently Asked Questions

Good marketers can anticipate many things but not quite everything. If we’re missing your question here, fire it at us.

Frequently Asked Questions

Good marketers can anticipate many things but not quite everything. If we’re missing your question here, fire it at us.

Frequently Asked Questions

Good marketers can anticipate many things but not quite everything. If we’re missing your question here, fire it at us.

What are the first steps in creating a strategic tourism plan for our destination?

How often should a tourism strategy be reviewed or updated?

How do we align our tourism strategy with local and regional economic goals?

What metrics should we use to evaluate the effectiveness of our tourism efforts?

How can we uncover and promote our destination’s untapped market opportunities (whitespace)?

How do we manage immediate tourism needs while keeping long-term goals in focus?

What are the first steps in creating a strategic tourism plan for our destination?

How often should a tourism strategy be reviewed or updated?

How do we align our tourism strategy with local and regional economic goals?

What metrics should we use to evaluate the effectiveness of our tourism efforts?

How can we uncover and promote our destination’s untapped market opportunities (whitespace)?

How do we manage immediate tourism needs while keeping long-term goals in focus?

What are the first steps in creating a strategic tourism plan for our destination?

How often should a tourism strategy be reviewed or updated?

How do we align our tourism strategy with local and regional economic goals?

What metrics should we use to evaluate the effectiveness of our tourism efforts?

How can we uncover and promote our destination’s untapped market opportunities (whitespace)?

How do we manage immediate tourism needs while keeping long-term goals in focus?

Destination marketing team collaborating in a modern office environment, discussing community branding and tourism strategy.

Sound Interesting?

We’d love to learn more about you, your community, and your DMO goals. Let’s talk more.