Small Town. Big Identity.

Tourism Branding & Digital Rollout
Branding
Brand Campaign
Creative Strategy
Web Design
Social
Uptown Jackson Missouri during local community event.

Go Jackson MO

Small Town. Big Identity.
Jackson always had the charm. We helped it extend the invite with a brand that feels like home and a website that opens the front door.
Client
Jackson Chamber of Commerce
Released
June 1, 2024
Jun 1, 2024
Timeframe
6-month brand build and launch
Project Type
Tourism Branding & Digital Rollout
Key Highlights
Brand Identity Logo System Photography Website Social Strategy Launch Campaign
Go Jackson MO

Overview

Jackson, Missouri, isn’t trying to be a tourist trap — it’s just a town that knows how to show people a good time. The food’s solid, the parks are full, and Main Street still throws a great festival. What it didn’t have was a brand to match that spirit.
We worked with the Jackson Chamber to give this small town a voice, a vibe, and a place online that felt just like it does in person — welcoming, down-to-earth, and quietly proud of what it offers.
Go Jackson MO logo in color.
Go Jackson MO logo in color.
Go Jackson MO logo in color.
Man in a red shirt lifting a beer stein.
Man in a red shirt lifting a beer stein.
Man in a red shirt lifting a beer stein.
Man dressed in traditional german attire, lifting a beer stein.
Man dressed in traditional german attire, lifting a beer stein.
Man dressed in traditional german attire, lifting a beer stein.
Man in a blue shirt lifting a beer stein.
Man in a blue shirt lifting a beer stein.
A blonde woman lifting a beer stein.
Go Jackson MO

The Challenge

Jackson wasn’t on the tourism map — literally or figuratively. With no dedicated tourism site, no unified message, and no cohesive brand, the town needed more than a logo. It needed a story. Our mission: create a brand that captures Jackson’s charm, connects with both locals and visitors, and drives economic growth through tourism.
German chef cooking bratwurst for Octoberfest.
GO JXN MO billboard on the side of rural road.
JXN
JXN
JXN
Go Jackson MO

The Solution

We started by identifying Jackson’s strengths — rich history, front-porch charm, and a calendar packed with community events. “Go Jackson MO” became both an invitation and a rallying cry.
We backed it up with a full toolkit: a bold, circular logo inspired by the town’s railway heritage; a welcoming website packed with things to do, places to eat, and events to explore; a fresh photo library grounded in real people and real places; and branded assets — from signage to swag — that helped the town show up loud and proud. We also built in tools to track traffic and engagement, so the Chamber could keep building momentum long after launch.
Friends socializing on tennis court in Jackson Missouri.
Mobile mockup of GO JXN MO website that animates.
Friends socializing on tennis court in Jackson Missouri.
Mobile mockup of GO JXN MO website that animates.
Friends socializing on tennis court in Jackson Missouri.
Mobile mockup of GO JXN MO website that animates.
Laptop and cellphone mockup of GO JAX MO website.
Laptop and cellphone mockup of GO JAX MO website.
Laptop and cellphone mockup of GO JAX MO website.
Older couple enjoying a beverage at a local Jackson Missouri bar.
Older couple enjoying a beverage at a local Jackson Missouri bar.
Older couple enjoying a beverage at a local Jackson Missouri bar.
Young lady working on laptop and drinking coffee at local Jackson Missouri coffee shop.
Young lady working on laptop and drinking coffee at local Jackson Missouri coffee shop.
Young lady working on laptop and drinking coffee at local Jackson Missouri coffee shop.
Young family having picnic in local Jackson Missouri park.
Young family having picnic in local Jackson Missouri park.
Young family having picnic in local Jackson Missouri park.
Jackson Missouri courthouse building with American flag.

Go Jackson MO

Go Jackson MO

We Left the Light On

Building a brand is about more than metrics — but momentum matters. Here’s a snapshot of how Go Jackson MO made its presence felt, online and off.
Uptown Jackson Missouri during local community event.
Uptown Jackson Missouri during local community event.
Uptown Jackson Missouri during local community event.
Reach
Reach

Organic social reach in the first month

7K
7K
7K
Followers
Followers

New social followers within 30 days

1K
1K
1K
Front Porch Vibes
Front Porch Vibes

Capturing the spirit of a place in pixels

75%
75%
75%
Go Jackson MO

Final Thoughts

Jackson already had the charm. We gave it the tools. Now it has an identity — and a presence — that lives up to the place. Go Jackson MO isn’t just a name; it’s a beacon for visitors and a badge of honor for locals.

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Time to smash the status quo.
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We Keep Good Company
Team working after hours and offsite

Time to smash the status quo.
Let's do this.

Rise above the noise and the BS. Start a project or a conversation with us.

We Keep Good Company
Team working after hours and offsite

Time to smash the status quo.
Let's do this.

Rise above the noise and the BS. Start a project or a conversation with us.

We Keep Good Company
Team working after hours and offsite
Energized by the Mighty Mississippi. Built for brands everywhere.

Central Timezone

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Offline

1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
+1 (573) 334 7410

We never met a problem we didn’t want to take head on. Throw it at us.

© 2025. All rights reserved.

Energized by the Mighty Mississippi. Built for brands everywhere.

Central Timezone

Not Sick of Us Yet?

We knew you were with us. Sign up for our newsletter to hear more.

We won’t wreck your inbox. No spam. Just here to provoke thoughts.

Offline

1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
+1 (573) 334 7410

We never met a problem we didn’t want to take head on. Throw it at us.

© 2025. All rights reserved.

Energized by the Mighty Mississippi. Built for brands everywhere.

Central Timezone

Not Sick of Us Yet?

We knew you were with us. Sign up for our newsletter to hear more.

We won’t wreck your inbox. No spam. Just here to provoke thoughts.

Offline

1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
+1 (573) 334 7410

We never met a problem we didn’t want to take head on. Throw it at us.

© 2025. All rights reserved.