Small Town. Big Identity.
Tourism Branding & Digital Rollout
Branding
Brand Campaign
Creative Strategy
Web Design
Social
Go Jackson MO
Small Town. Big Identity.
Jackson always had the charm. We helped it extend the invite — with a brand that feels like home and a website that opens the front door.
Client
Jackson Chamber of Commerce
Released
Timeframe
6-month brand build and launch
Project Type
Tourism Branding & Digital Rollout
Key Highlights
Brand Identity Logo System Photography Website Social Strategy Launch Campaign
Go Jackson MO
Overview
Jackson, Missouri, isn’t trying to be a tourist trap — it’s just a town that knows how to show people a good time. The food’s solid, the parks are full, and Main Street still throws a great festival. What it didn’t have was a brand to match that spirit.
We worked with the Jackson Chamber to give this small town a voice, a vibe, and a place online that felt just like it does in person — welcoming, down-to-earth, and quietly proud of what it offers.
Go Jackson MO
The Challenge
Jackson wasn’t on the tourism map — literally or figuratively. With no dedicated tourism site, no unified message, and no cohesive brand, the town needed more than a logo. It needed a story. Our mission: create a brand that captures Jackson’s charm, connects with both locals and visitors, and drives economic growth through tourism.
Go Jackson MO
The Solution
We started by identifying Jackson’s strengths — rich history, front-porch charm, and a calendar packed with community events. “Go Jackson MO” became both an invitation and a rallying cry.
We backed it up with a full toolkit: a bold, circular logo inspired by the town’s railway heritage; a welcoming website packed with things to do, places to eat, and events to explore; a fresh photo library grounded in real people and real places; and branded assets — from signage to swag — that helped the town show up loud and proud. We also built in tools to track traffic and engagement, so the Chamber could keep building momentum long after launch.
Go Jackson MO
Go Jackson MO
We Left the Light On
Building a brand is about more than metrics — but momentum matters. Here’s a snapshot of how Go Jackson MO made its presence felt, online and off.
Organic social reach in the first month
New social followers within 30 days
Capturing the spirit of a place in pixels
