1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
1033 Demonbreun St. Suite 300 Nashville, TN 37203

Let the half loaf full flavor debate begin



Lewis Bake Shop New Product Rollout

As one of the few remaining family-owned bakeries in the Midwest, Lewis Bakeries takes the task of coming up with the next best thing since sliced bread seriously. We believed they were onto something with their Half Loaf series, and we knew how to spread the message.


Redefining the sliced bread category presented a serious challenge. For consumers conditioned to buy a full loaf, we needed to go all out on the merits of a half.

Strategy and Solution

Our Half Loaf, Full Flavor campaign uses different personalities and half sandwiches to demonstrate the unlimited possibilities of this newest addition to grocery shelves across the Midwest.

Targeting various tastes

Timely delivered visuals of half sandwiches fed the snack imaginations of our targets.

Sandwich Image

Ever-present awareness

Evergreen strategic placements on outdoor and delivery vans created ever-present awareness that Lewis is the originator of half loaf products for every taste.

Finding fans on Instagram

Using upbeat music and a diverse mix of voiceovers against a colorfully presented array of Half Loaf varieties, we leveraged video ads that reveal there’s a Half Loaf flavor for everyone.

Selling the American Dream

We created a campaign that increased consumer awareness of American-made STIHL.

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