1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
1033 Demonbreun St. Suite 300 Nashville, TN 37203

The Latest from Red Letter

August 15, 2022

A New Look for Red Letter

For the past four decades, Red Letter Communications has helped durable goods, healthcare, telecommunications, outdoor power equipment, and business-to-business brands stay relentlessly relevant. No different from the organizations we help, our agency’s own brand must relentlessly pursue relevance. The Red Letter brand is evolving as the world changes, technology advances, and the agency continues to… View Article

March 28, 2022

Red Letter Communications Announces Expansion and Restructure

Red Letter Communications Announces Expansion and Restructure  Cape Girardeau, Missouri – Red Letter Communications, Inc., a full-service marketing communications agency based in Cape Girardeau, Missouri, is announcing a series of expansions and corporate restructuring to accommodate growth in its roster of regional, national and international clients. Within the past year, the agency has netted eight… View Article

March 3, 2022

Three Words That Are More Important Than Ever.

Today’s bottlenecks and challenges across the entire supply chain are very real, and in some cases they’re not short term. They’ve required brands to rethink everything from manufacturing to their marketing. There are three words more important than ever for customers— Made In America! It’s top of mind for consumers who are more curious than… View Article

November 12, 2021

Position Yourself Strategically for the Return to In-Person Shopping

The durable goods industry continued to do well throughout the pandemic as consumers flocked to online retailers, buying big-ticket items to use while staying at home. Now, with vaccination rates rising and people more willing to leave their homes and spend money, we are seeing a shift in consumer behavior – durable goods purchases are… View Article

June 29, 2021

Red Letter Announces Its Newest Client: ORCA Coolers

Cape Girardeau, MO (May 2021) Red Letter Communications, a full-service agency specializing in brand building through digital, traditional and social media, is proud to announce its newest client, ORCA Coolers. ORCA is a premium cooler and drinkware manufacturer headquartered in Nashville, Tennessee where it designs and manufactures many of its coolers, drinkware and other outdoor… View Article

October 29, 2020

Keys to Durable Goods Marketing

Ever been in a conversation and immediately tune out because the person talking isn’t connecting with you? Odds are high you’ve experienced this. And many consumers experience something similar when they’re bombarded by marketing and advertising from out-of-touch brands. There’s an ocean of difference between talking at someone and connecting with someone. Connecting with –… View Article

January 13, 2020

Cape Girardeau Agencies Combine to Enhance Offerings and Facilitate Growth

[Cape Girardeau, MO, January 13, 2020] – Effective January 1, 2020, two of the premier names in Cape Girardeau, Missouri for marketing and digital services have combined forces. Red Letter Communications has acquired Element 74. Red Letter Communications, previously co-owned by Jim Riley and Bruce Robert of Cape Girardeau, has operated for nearly forty years… View Article

October 29, 2019

Escaping Social Media Overwhelm: Connect with your customers where it matters

Let’s face it – engaging with your customers on social media can be overwhelming. Within each platform, there are ever-changing algorithms, ad formats and post types. Often, you feel more like you’re just trying to keep up with social rather than confidently engaging with your customers through it. You know you need a plan –… View Article

February 12, 2019

Jim Riley Named Southeast’s 2019 Friend of the University

Jim Riley, founder and Chief Executive Officer of Red Letter Communications, was named 2019 Friend of the University by the Southeast Missouri University Foundation. In a news release from the university, President Carlos Vargas-Aburto extended his sincere thanks and appreciation to Jim for the “heartfelt contribution he has made to this institution for many, many years.”… View Article

December 17, 2018

Red Letter Communications – Embracing Evolution and Positioning for Growth

Cape Girardeau, MO (December 17, 2018) – Red Letter Communications, a full-service marketing communications agency, announces a succession of company improvements as it positions itself for continued growth. In addition to consolidating operations into one facility, Red Letter has restructured its management team and added a new division to the company. Having outgrown its downtown… View Article

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