June 29, 2021
Red Letter Announces Its Newest Client: ORCA Coolers
Cape Girardeau, MO (May 2021) Red Letter Communications, a full-service agency specializing in brand building through digital, traditional and social media, is proud to announce its newest client, ORCA Coolers.
ORCA is a premium cooler and drinkware manufacturer headquartered in Nashville, Tennessee where it designs and manufactures many of its coolers, drinkware and other outdoor accessories.
Red Letter was tapped by ORCA to use its extensive experience in the durable and outdoor goods categories to help the brand capitalize on the renewed enthusiasm for recreation during the pandemic. Red Letter will redefine brand positioning, build affinity with key audiences, and most importantly, drive sales.
“We were impressed with Red Letter’s ideas, energy and understanding of our goal to take ORCA to another level as an outdoor brand” said John Hohman, Senior VP Marketing at ORCA. “They bring extensive experience into branding for diverse audiences and making inroads into new retail channels.”
ORCA was created by outdoor enthusiasts for outdoor enthusiasts, with the goal of creating an American-made, roto-molded cooler that could outperform the rest. Since then, ORCA has expanded its business significantly. In 2020, MacNeill Pride, a diversified global designer and manufacturer of outdoor products, acquired ORCA with aspirations to differentiate and grow the ORCA brand.
“We’re highly impressed with the ORCA management team’s ambition for the brand. They are smart, collaborative and forward thinking” said Bruce Robert, Red Letter President. “This continues our momentum in helping brands shift their marketing to key audiences where and when it matters most.”
ABOUT RED LETTER: Our mission is to relentlessly grow the connections customers have with our clients, and the affection our clients have for us. The agency will work to develop strategic communications for all efforts including digital, video, print, social, in-store, event activation and more.