December 17, 2018
Red Letter Communications – Embracing Evolution and Positioning for Growth
Cape Girardeau, MO (December 17, 2018) – Red Letter Communications, a full-service marketing communications agency, announces a succession of company improvements as it positions itself for continued growth. In addition to consolidating operations into one facility, Red Letter has restructured its management team and added a new division to the company.
Having outgrown its downtown facility, the company operated out of two locations for three years. Its expanded location at Regents Parc, 1610 N. Kingshighway, reunites all departments under the same roof, energizing the staff’s collaborative approach to helping clients identify opportunities – and achieve marketing goals – through research, strategy, creative output, and exceptional client service.
“This is an exciting time in our industry. We have so many data-driven tools for targeting and delivery – and yet the need for great content has intensified. At Red Letter, we’re investing in people and the tools to empower them in order to keep ourselves relevant and of maximum value to our clients,” said Red Letter founder and CEO Jim Riley.
At a November 15 company meeting, owners Jim Riley and Bruce Robert shared with the 55-person staff the creation of five new vice president positions: Crystal Hill, VP, People, Culture and Finance; Jon Fox, VP, Digital; Erik Mathre, VP, Creative Director; Clay Schermann, VP, Insights and Integrated Strategy; and Trent Summers, VP, General Manager.
President Bruce Robert said these changes are part of a continuing evolution. “Jim and I are committed to the continued growth and long-term health of this company. As we look to the demands of the future, we understand the need for engaged leadership to influence key decisions and oversee ongoing agency operations. Therefore, we have added this new layer of management and support. These vice presidents bring experience, strong skillsets and proven commitment and are already providing a more effective level of day-to-day administrative support.”
They also announced the promotion of three creative team members to Associate Creative Directors: Andy Dunaway, Seth Sherman and Stuart Knowlan, who will oversee creative strategy and development on assigned accounts, and work in tandem with account managers to ensure effective and efficient marketing communications.
Riley added, “In modern marketing, everything is connected, so our creative leaders have to be proficient at integrated communications. These new Associate Creative Directors will help ensure campaigns adhere to an overall creative strategy, and that each element is connected and optimized for maximum effectiveness.”
Red Letter is also expanding services to clients through insights provided through data driven marketing intelligence which is translated into an integrated strategy. These enhanced services, positioned under the Red/i division and led by Clay Schermann, target and engage the right customers, at the right time, by understanding customer behavior and defining customer journeys. Brand positioning and core messaging are then optimized accordingly.
As part of the recent staff meeting, Creative Director Erik Mathre introduced to the staff a new Agency Mission: “To relentlessly help grow the connections customers have with our clients, and the affection our clients have for us.”
“This agency was built on an attitude of doing whatever it takes to communicate the value of our clients’ brands and their products. This mission solidifies that spirit as a North Star as we grow as a company. I am very excited about it,” Mathre said.