Built to Outwork Them All
Brand Positioning
Video Production
Product Photography
Festool Brand Campaign
Built to Outwork Them All
After a century of premium craftsmanship, we helped Festool tell their story in a way that demanded the market’s attention.
Client
Festool
Released
Timeframe
8 Months
Project Type
Brand Positioning
Key Highlights
Video production Video and photo shoot Omni-channel roll-out 3 languages Slow-mo camera shot
Festool Brand Campaign
Overview
Having a premium product has its challenges. Festool’s reputation after a hundred years of quality craftsmanship was that of a niche brand.
We went to work crafting a three-year campaign (2025-2027) that would transform Festool’s brand perception. Leveraging their reputation of expert engineering, we repositioned Festool as an essential force in the trades, built to lead in their next hundred years.
Festool Brand Campaign
The Challenge
In spite of its legacy and loyal following, Festool still suffered from low brand awareness and a reputation of being too premium. They needed to shift their reputation in the market from “nice-to-have” to “must-have.”
Festool Brand Campaign
The Solution
Authenticity was the name of the game. We sourced real tradespeople for a photo and video shoot to capture authentic content that felt raw, relatable, and grounded.
With these new assets, we produced campaign materials that would be used cross-channel on social, display, website, and email. Every asset worked to reframe the conversation around Festool’s reputation as a premium brand and put their tools in the hands of everyday tradespeople.
Festool Brand Campaign
Festool Brand Campaign
Built for Reach
Our strategic storytelling and creative execution delivered powerful results and set new performance benchmarks across channels.
Up from 3.9M the previous year.
A 15-point jump from 44% the year before
Designed to tell a story of authenticity across channels
Targeted messaging for three distinct audiences
