Turning Up the Juice
Brand Enhancement
Web Design
Video Production
Product Photography
Wired to Win
Turning Up the Juice
The Alan Wire team has spent the last 50 years quietly being exceptional about what they do. We thought it was about time they made a little noise.
Client
Alan Wire
Released
Timeframe
6 Months
Project Type
Brand Enhancement
Key Highlights
Website Redesign Video Shoot Photography Large Print Graphics
Wired to Win
Overview
Alan Wire started in the founder’s garage. Fifty years later, it's the 3rd highest ranking manufacturer and supplier of copper and aluminum wire in the U.S.
After all that growth, they needed help positioning their brand in the market against other major key players in the space. Once we created their brand positioning, it was time to bring it to life with video, photography, and a top-tier website.
Wired to Win
The Challenge
Alan Wire wanted to liven up their Internet presence and differentiate themselves from the competition by owning their "Easy to Do Business With” philosophy and way of working while also demonstrating their superior quality, capabilities, and facilities.
Wired to Win
The Solution
We brought the electricity with high-energy creative and clear messaging.
We created large graphics using high-quality photography to make the offices look really slick. After a corporate video shoot and production, we also built their website from the ground up.
Wired to Win
Wired to Win
Electric Content
We captured killer photography and video to easily communicate Alan Wire’s value to its distributors and customers. Then we lit up the Internet with a website refresh that made wire look good.
Video shoot and 9-minute corporate video with multiple cut-down versions
65’ of large graphics to energize and instill pride in Alan Wire’s office spaces
3 hours of interview footage to communicate the exceptional value Alan Wire offers
