Small Loaf. Big Results.
Product Rollout
TV / Streaming
Social
In-Store
Product Photography
Web Design
Half Loaf. Full Flavor.
Small Loaf. Big Results.
Everyone says go big or go home. We went small — and won big.
Client
Lewis Bake Shop
Released
Timeframe
Initial Push - 3 Months
Project Type
Product Rollout
Key Highlights
Food Photography Product Photography Video Billboards Vehicle Wraps Brand Personality
Half Loaf. Full Flavor.
Overview
Lewis Bake Shop wanted to make waves in a category where size usually wins. Their innovative Half Loaf line flipped the script — offering a smarter portion for smaller households, pickier eaters, and those tired of wasting bread. But selling 'small' in a world that worships 'big' isn't easy.
Half Loaf. Full Flavor.
The Challenge
The concept of a half loaf makes perfect sense to some shoppers — but it needed sharper positioning and broader awareness. Lewis came to us to make that idea loud, clear, and craveable enough to drive major shelf impact.
Half Loaf. Full Flavor.
The Solution
We gave the brand a voice with more bite, refreshed its look, built an asset library from craveable food photos to product shots, and developed a landing page that steered hungry shoppers straight to the bread aisle.
We zeroed in on audiences with smaller appetites and bigger flavor standards — empty nesters, single millennials, and families juggling multiple preferences. Then we launched “Half Loaf, Full Flavor” across TV, digital, social, and print — pairing bold visuals with a clear promise: same big taste, smaller loaves.
Half Loaf. Full Flavor.
Half Loaf. Full Flavor.
Fresh Numbers
Big results from a smaller loaf. From grocery shelves to search bars — and a few prop sandwiches along the way — this campaign made the most of every slice.
Sales lift after campaign rollout
Sales increase across targeted locations
Spike in store-locator visits
Creatives gotta eat
