A new twist on a holiday classic
STIHL Holiday Campaign
From big under-the-tree gifts to the perfect stocking stuffers, the STIHL Hard to Wrap. Easy to Give. campaign has something for everyone on your list.
The Hard to Wrap. Easy to Give. campaign from STIHL has been an enduring holiday event for nearly a decade. The client ask: breathe new life into a campaign idea that was showing its age.
Strategy and Solution
Our research revealed that outdoor power equipment isn’t top of mind for gift giving. Our solution: make STIHL tools, wearables and accessories be seen as a fun, welcomed departure from the usual holiday gift idea.
The Real STIHL storybook
For national TV placements, we created a magical STIHL winter wonderland. Using 3D motion graphics and an original music track, we drew viewers into a world where power tools slide on snow and outdoor fireplaces become turntables for products.
Customized gift wrap
Each of the primary STIHL tools were custom gift-wrapped with STIHL branded iconography to reinforce that STIHL was not your ordinary gift.
Lighting up holiday sales
By promoting the STIHL Holiday Gift Guide as an essential holiday shopping destination, we drove traffic and sales both online and in-store.
Wrap up your holiday shopping
YouTube and social ads engaged shoppers with time-lapse videos showing humorous attempts to gift wrap STIHL products.