1610 N. Kingshighway St. Suite 202 Cape Girardeau, MO 63701
1101 Chapel Avenue Nashville, TN 37206

A new twist on a holiday classic

Contributions

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STIHL Holiday Campaign

From big under-the-tree gifts to the perfect stocking stuffers, the STIHL Hard to Wrap. Easy to Give. campaign has something for everyone on your list.

Situation

The Hard to Wrap. Easy to Give. campaign from STIHL has been an enduring holiday event for nearly a decade. The client ask: breathe new life into a campaign idea that was showing its age.

Strategy and Solution

Our research revealed that outdoor power equipment isn’t top of mind for gift giving. Our solution: make STIHL tools, wearables and accessories be seen as a fun, welcomed departure from the usual holiday gift idea.

The Real STIHL storybook

For national TV placements, we created a magical STIHL winter wonderland. Using 3D motion graphics and an original music track, we drew viewers into a world where power tools slide on snow and outdoor fireplaces become turntables for products.

Customized gift wrap

Each of the primary STIHL tools were custom gift-wrapped with STIHL branded iconography to reinforce that STIHL was not your ordinary gift.

Lighting up holiday sales

By promoting the STIHL Holiday Gift Guide as an essential holiday shopping destination, we drove traffic and sales both online and in-store.

Wrap up your holiday shopping

YouTube and social ads engaged shoppers with time-lapse videos showing humorous attempts to gift wrap STIHL products.

A happy holidays indeed

299M

Mass Media Impressions

55.3M

Digital Media Impressions

Orange Stihl Stockings with Sunglasses and Hearing Protectors

Website Sessions Generated: 90.5K

Defining the advantage

From a reinvented site to new positioning, we helped consumers discover the advantage of superior engineering and design.

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