Going from standard to standout
Stonebrooke Equipment Communications Platform
A new tagline, identity and platform for sales teams and prospects to understand their unique business model.
Despite their innovative approach and unique engineered solutions, Stonebrooke Equipment was having difficulty differentiating themselves from standard off-the-shelf vehicle upfitters.
Strategy and Solution
We repositioned Stonebrooke to better communicate their unique proposition as a provider of cost-effective custom whole-fleet solutions informed by analysis, engineered for efficiency and demonstrated through results. These “Insight Driven Solutions” are what make Stonebrooke the perfect partner for fleet managers and fleet management companies looking for innovative ways to reduce cost of ownership and maximize return on investment.
The Stonebrooke promise and the unique advantages of their insight driven process are communicated through their new tagline, a refreshed look, first-person testimonials, quantifiable results, relevant case studies, and a robust online presence.