Care at every moment
Contributions
Saint Francis Healthcare System Awareness Campaign
The multi-media approach used in the Every Moment, Every Journey campaign set Saint Francis Healthcare System apart from the competition.
Situation
With the changing competitive dynamics inside and outside of their region, Saint Francis Healthcare System wanted to convey one of the primary points of difference – an absolute commitment among every staff member for care, quality and healing at every point along the patient care journey.
Strategy and Solution
A hard-hitting message that resonated with the audience mixed lifesaving emergency room services, high-tech neurosurgery, challenging recoveries and a meaningful labor and delivery story into just the right formula to represent the capabilities of Saint Francis Healthcare System. The approach showcased how at any given moment, Saint Francis brought forth teamwork in critical moments to fulfill their mission of being called to serve.
A choice that matters
This campaign successfully demonstrated that every day is not everyday at Saint Francis Healthcare System while pushing the audience to feel confident about their choice of a provider and the care they will experience.
Capturing moments
The stories told across platforms by the Every Moment, Every Journey campaign focused on supporting patients through each step of their healthcare journey. Collaborating with Saint Francis, this campaign extended beyond video into a range of mediums – both internally and externally.