1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
1033 Demonbreun St. Suite 300 Nashville, TN 37203

Reinventing STIHL retail experience



STIHL Retail Display Refresh

Our “store-within-a-store” concept was a refreshed, modular design for over 9,000 independent STIHL retailers.


Five years ago, STIHL needed to attract younger and more suburban customers. The challenge? With over 9,000 independent dealers, creating a consistent and compelling store experience was no small task.

Strategy and Solution

We collaborated with our client and a merchandising consultant on developing the STIHL Consumer Optimized Retail Experience, aka SCORE. Because every STIHL dealer is a “store within a store,” the new store layouts needed to be modular and flexible. Our design team helped develop a new POP system to guide customers to their product solutions.

First, define the customer

Using research and product registrations, we developed three distinct customer personas to help determine how to lead customers from entry to cash register.

Interactive guides

In-store content is important, too. Interactive screens compliment in-store messaging and give customers easy access to tool comparisons.

A store within a store

We developed a visual identity system to work with a 30-10-3 foot display strategy.

Making store shelves sell harder

Inspired by the heat scale on hot sauce bottles, we developed a guide to help customers find the right tool for their needs.



Increase email captures


Increase in-store product registration

In-store Stihl Power Tools display

A high-speed launch

With the rollout of 1 Gig services, we prepared a campaign to capture the attention of a wide range of internet users.

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