Reinventing STIHL retail experience
STIHL Retail Display Refresh
Our “store-within-a-store” concept was a refreshed, modular design for over 9,000 independent STIHL retailers.
Five years ago, STIHL needed to attract younger and more suburban customers. The challenge? With over 9,000 independent dealers, creating a consistent and compelling store experience was no small task.
Strategy and Solution
We collaborated with our client and a merchandising consultant on developing the STIHL Consumer Optimized Retail Experience, aka SCORE. Because every STIHL dealer is a “store within a store,” the new store layouts needed to be modular and flexible. Our design team helped develop a new POP system to guide customers to their product solutions.
First, define the customer
Using research and product registrations, we developed three distinct customer personas to help determine how to lead customers from entry to cash register.
In-store content is important, too. Interactive screens compliment in-store messaging and give customers easy access to tool comparisons.
A store within a store
We developed a visual identity system to work with a 30-10-3 foot display strategy.
Making store shelves sell harder
Inspired by the heat scale on hot sauce bottles, we developed a guide to help customers find the right tool for their needs.