Thinking faster than the competition
Contributions
Sparklight Introduces Unlimited 1 Gig Service
When Sparklight decided to roll out 1 Gig services in select markets, they understood that they would need a strong and engaging message to match their superior service and competitive pricing.
Situation
Sparklight needed a message and strategy to resonate with current, past and prospective customers that not only informed the audience Sparklight had 1 Gig speeds but explained to consumers why they needed it.
Strategy and Solution
From direct mail and billboards to radio and television, we leveraged a range of media built around the message “Your Life at Gig Speed.” We invited consumers to imagine what they could accomplish with affordable 1 Gig internet from Sparklight.
Digital outreach
“Your Life at Gig Speed” was more than a message, it was a call to action. We developed personas to help customers identify what type of consumer they were and how 1 Gig speeds could improve their lives.
An impact that leaves an impression
We knew that visually we needed a dynamic image that made the work branded and ownable. The purple speed graphic proved to be simple enough not to overwhelm while still being bold enough to make an impression.
Ads brought to life
We knew that Sparklight’s 1 Gig service was something so dynamic that it couldn’t be defined by only static images and copy. Using animated display ads, we created simple yet effective messaging that grabbed users’ attention and shared with them the potential of Sparklight internet.