Official power equipment of a place known for power
Contributions
STIHL Baseball Sponsorship
From the ballyard to the backyard, the powerful performance of STIHL outdoor power equipment gives Colorado Rockies fans the homefield advantage.
Situation
STIHL signed a sponsorship agreement to be the Official Outdoor Power Equipment of the Colorado Rockies. Red Letter was tasked with developing a program that would highlight this sponsorship and demonstrate the major league power, performance and reliability of STIHL equipment.
Strategy and Solution
Making the grounds crew our heroes, we show how STIHL equipment is used to meticulously maintain one of the jewels of downtown Denver, Coors Field. By featuring relatable tasks performed to the highest professional standards, we demonstrate to baseball fans what is possible when you harness the power of STIHL.
The homefield advantage
Game Day program ads used the demanding workload and skills of the Coors Field grounds crew to show that the power of STIHL equipment can help conquer even the toughest jobs.
Take on your yard. Get a free game at the ballyard.
We drove traffic and sales to STIHL dealers with a compelling offer of free Rockies tickets with a qualifying STIHL equipment purchase.
Pros show how to take it to the next level.
Using the ritual and drama of professional sports, we positioned STIHL as the equipment that is a real game changer.