1610 N. Kingshighway St. Suite 300 Cape Girardeau, MO 63701
1101 Chapel Avenue Nashville, TN 37206

Official power equipment of a place known for power

Contributions

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STIHL Baseball Sponsorship

From the ballyard to the backyard, the powerful performance of STIHL outdoor power equipment gives Colorado Rockies fans the homefield advantage.

Situation

STIHL signed a sponsorship agreement to be the Official Outdoor Power Equipment of the Colorado Rockies. Red Letter was tasked with developing a program that would highlight this sponsorship and demonstrate the major league power, performance and reliability of STIHL equipment.

Strategy and Solution

Making the grounds crew our heroes, we show how STIHL equipment is used to meticulously maintain one of the jewels of downtown Denver, Coors Field. By featuring relatable tasks performed to the highest professional standards, we demonstrate to baseball fans what is possible when you harness the power of STIHL.

The homefield advantage

Game Day program ads used the demanding workload and skills of the Coors Field grounds crew to show that the power of STIHL equipment can help conquer even the toughest jobs.

Take on your yard. Get a free game at the ballyard.

We drove traffic and sales to STIHL dealers with a compelling offer of free Rockies tickets with a qualifying STIHL equipment purchase.

Pros show how to take it to the next level.

Using the ritual and drama of professional sports, we positioned STIHL as the equipment that is a real game changer.

A high-speed launch

With the rollout of 1 Gig services, we prepared a campaign to capture the attention of a wide range of internet users.

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