A fresh take on a classic brand
Contributions
Bunny Bread Website Refresh
Bunny Bread represents more than a staple on everyone’s grocery list. The beloved brand has a rich history and an iconic look that we wanted to maintain while still modernizing the look and feel of their web presence.
Situation
Known for delicious bread and a fun personality, the Bunny Bread brand had a lot going for it, but an outdated and unresponsive website was keeping consumers from connecting with that message.
Strategy and Solution
From bright, appealing photography to a fresh, responsive design, we performed a complete overhaul on the Bunny Bread website that brought new life to their digital presence.
Reaching more consumers
With its responsive design, the site is as engaging and visually stunning on mobile platforms as it is on desktop.
Preserving the past
We created a clean and attractive digital space to showcase classic imagery and video that honored the Bunny Bread legacy.
Refreshing brand photography
We captured new mouthwatering imagery that would not only show the brand in a fresh light but would be so vivid and enticing, it would make viewers want to reach through the screen and grab a bite.
Opening up shop
Leveraging their nostalgic appeal, we built an online shopping experience that allows fans to easily search and shop for Bunny-themed merchandise.
Creating community
Bunny Bread fans are a creative bunch who demand quality, flavor and nutrition from their bakery products. To support the growing collection of recipes, we created a repository where customers could share and we’re always excited to see how our customers use Bunny in their meals.