Defining the advantage
Contributions
Enduraplas Advantage Product Platform
We found a way to bridge the gap between a company that made exceptional products and consumers who demanded superior quality through a reinvention of their site that incorporated a bold message.
Situation
Enduraplas is a manufacturer of fuel, fertilizer and water storage tanks. As a relatively new competitor in the market, they were determined to define what made their roto-molded manufacturing process a better option than competitors.
Strategy and Solution
We discovered there was no single magic bullet. Enduraplas did many little things that added up to a much bigger difference. We called it The Enduraplas Advantage. More than a name, it translated what was once technical manufacturing specs into meaningful consumer benefits.
Making the decision easy
Working with Enduraplas engineers, we developed a “Better, Stronger, Longer” support case for their roto-molded manufacturing process.
Web-based product interface
We turned what was once a static-catalog approach into an interactive interface for their primary storage tank lines.
Making the Advantage accessible
A truly responsive experience across all screens and platforms allows Enduraplas to extend their reach and grow their customer base.