Answering the cry of the wolf
SnowWolf Dealer Demo Program
A marketing package for new dealers to trial SnowWolf Plows at retail locations.
During the 2020 shutdown, the planned expansion for SnowWolf Distributor channels froze up. This innovator in snow removal equipment needed a new plan to place their products in new dealerships.
Strategy and Solution
With the economic shutdown, SnowWolf faced delays educating and training new dealers on SnowWolf equipment. To make the most of the situation, SnowWolf and Red Letter shifted focus to a pop-up demo product program that made it easy to trial the products. Targeted digital media drove prospects into stores with self-running videos and QR product displays for education.
In a category that often takes a catalog spec-selling approach, our “Clear The Way” campaign tapped into the insight that small snow removal operators wanted a reliable partner who made it easy. Our touch point speaks to proven product effectiveness and customer experience.
Product decals featured customer testimonials to establish that SnowWolf may be new to dealer, but not to the category.