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“We don’t need marketing. We just need a video.” We hear this all the time—especially from businesses right here in our backyard who are looking to film a facility tour, a leadership update, or a quick sales video. And we get it. Hiring an agency can seem like overkill when all you need is one video. A freelancer or small production team might seem more affordable or simpler to manage. But here’s the deal: a video isn’t just a video.
The trades have cultivated a “toughness culture” that has led to burnout, injuries, and a workforce that’s now running low on fresh recruits. Young people want careers that are sustainable, mentally and physically. The trades can offer that—but only if brands help reframe the story.
We know that luxury brands like HavenSmart face unique challenges in reaching the right audience through organic search. When we set out to help HavenSmart, a leader in smart home services for luxury properties, our goal was to craft a scalable SEO strategy that drives qualified traffic and generates real results. Here’s our step-by-step process for building a search-optimized web presence.
Our B2B clients face unique challenges in an economy where the only guarantee is the existence of unpredictability. Whether it be changing snow trends for a plow manufacturer or global disruptions in shipping and supply for an assembly services provider, the one challenge we all share—how do you gain sales stability in a constantly unpredictable market?
We’re excited to share the vision that’s shaping the future of Red Letter Communications. Discover how our focus on creativity and impact will help you solve real-world challenges.
Learn how understanding and influencing key decision-makers can transform your B2B marketing strategy and drive measurable results.
Shopping habits have shifted, and so should your marketing strategy. Explore key tactics to meet customers where they are and stay ahead of the curve.
Consumers care about where their products come from. See how brands like STIHL and SnowWolf are leveraging their Made in America roots to connect with customers in a big way.
